Saurav Bhattacharya
Director, Marketing, South Asia, Visa
2009 was a very exciting year for me, and was marked by the launch of several key defining moments including Visa’s largest global marketing campaign - “More people around the world Go with Visa” and its adaptation for India in March 2009. This was followed closely by our Visa Debit campaign featuring Vinay Pathak in May. The campaign reinforced Visa’s call to action, through a direct invitation to cardholders, to use their Visa Debit card directly at merchant locations. What made this campaign exciting for me was the duality of communicating the product proposition and providing consumers with direction. The campaign is aimed at driving transformation of consumers by spreading awareness of the key benefits of convenience, control and security when cardholders use their Visa Debit card instead of cash.
Director, Marketing, South Asia, Visa
2009 was a very exciting year for me, and was marked by the launch of several key defining moments including Visa’s largest global marketing campaign - “More people around the world Go with Visa” and its adaptation for India in March 2009. This was followed closely by our Visa Debit campaign featuring Vinay Pathak in May. The campaign reinforced Visa’s call to action, through a direct invitation to cardholders, to use their Visa Debit card directly at merchant locations. What made this campaign exciting for me was the duality of communicating the product proposition and providing consumers with direction. The campaign is aimed at driving transformation of consumers by spreading awareness of the key benefits of convenience, control and security when cardholders use their Visa Debit card instead of cash.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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