Facebook & Stories!

Ever since Facebook founder Mark Zuckerberg extended the social networking portal beyond Harvard in 2004, it has been one of the largest revolutions in the global social networking industry globally. With the website reaching a record 500 million users recently, it seemingly has close to 8% of the total population on the planet registered on the portal. The latest feature being added to Facebook is the Facebook Stories link, that is basically an application that allows users to pen down the legacy of how Facebook became an integral part of their lives. While critics label the new feature immodestly boastful, the fact is that this is an extremely clever move, with the feature aimed to showcase to the world brilliant case studies of satisfied consumers straight from the horse’s mouth. Stories of over the top happy users have already started to do the rounds, evidently with much help from the PR machinery of Facebook. Still, as per one recent National Geographic survey, Facebook, despite being the leading social networking site in the world, finds few takers in countries like China, Russia, Brazil, Japan and the sorts. Even countries like India have legacy social networking sites like Orkut still garnering more usage than Facebook. Reports estimated Facebook’s 2009 revenues to be close to $1 billion. For Facebook to have an objective of becoming larger than that, the next big step has to be streamlining its advertising offers to clients.

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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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“We’ll never sell through retail!”

Tupperware started in India in 1955 and since then has achieved near dominance. Asha Gupta, MD, Tupperware, tells us why continuous focus on word of mouth publicity and a home sales networks run by housewives is more important than selling through retail

Can you tell us about the journey of Tupperware in India?
The brand itself is a 55 years old. India is a very exciting channel. Globally, India is a very big market for us. When we started off, middle level families started to buy Tupperware. We have achieved a nice position. We are not a company which advertises too much. We use word of mouth, traditional social marketing and women selling to women technique. We want Tupperware to enter every home in India.

Can you explain your product selling technique? What exactly is the ‘Party Plan’?
We sell through our own network of demonstrators. It starts with a lady hosting a Tupperware party at her home and inviting her friends; and a Tupperware demonstrator demonstrates the product among the group of people. We call it the Tupperware Party where they get together and have fun, discuss recipes too – which adds value to people for spending time out together. The lady gives a date afterwards where she tells about the future Tupperware Party. She will actually endorse such parties with a network of few people where she gets to know more friends.

Who’s your target group (Are they just housewives?) and how do you reach them?
The decision maker in our product category are women. On one hand, we have a network of people who keep on moving along and penetrating home to network. Conventionally, we sell through a direct selling network. We have a tie-up with Big Bazaar, where we put up a show kiosk and provide people the opportunity to see, to touch and feel Tupperware products because everybody wants to buy Tupperware products but don’t know where to get them. So over there (at the kiosks), Tupperware people guide you.

Can we expect to see retail outlets of Tupperware?
We don’t plan to sell in any retail outlets as we are giving women the opportunity to run a business directly from their homes. There is fun in selling our products because they are sold from homes; if that product is available everywhere, then what’s the fun of selling it.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

IIPM B-School
Arindam Chaudhuri
Rajita Chaudhuri
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