Around the time newly crowned 2011 Formula One World Champion Sebastian Vettel was establishing his own world record at Suzuka, Japan, the Red Bull Racing team was scaling new heights in India too. The reigning World Champions defied odds of every kind by ‘taking the high road’, literally. Red Bull Racing driver Neel Jani, a Swiss driver of Indian origin, drove the Red Bull Racing Formula One Show car on the world’s highest motorable road at the Khardung-La pass in the Leh region of India at a dizzying height of 18,380 feet. This makes Red Bull Racing the first Formula One team to have ever managed to transport, fire-up and drive an F1 car on what is arguably the most challenging driving terrain in the world. In fact, the Red Bull Speed Street Leh project marks another milestone for Red Bull Racing; it joins the team’s other impressive runs, including the Formula Santo Domingo Beach Run and the Canadian Red Bull Frozen One on ice. Seems like Red Bull is climbing up the ladder fast.
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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