Friday, November 30, 2012

Creative Capitalism missed the mark...

Nobel Laureate Dr. Yunus debates on why his previously published views on Creative Capitalism missed the mark... A B&E exclusive

Another question I am repeatedly asked: Are you opposed to profit-maximising businesses? When I talk about social business, people assume that I am opposing the profit-maximising business. I am not. I am talking about a two-business market, not a one-business market. Both will work side by side. Many things which are missed by the first type of business will be picked up by the second type of business. When social business can demonstrate that a new opportunity for profit-maximising business has emerged, they may become attracted to the new business. Sometimes I have expressed it by saying that profit-maximising business is the “means”, and that social business is the “end”. Both are linked. It will be ridiculous to think about the business world without the profit-maximising businesses operating in full vigour. Whatever problems they have we can address them through “creative capitalism” and similar other innovative approaches.

Does a profit-maximising company like Microsoft impact on people’s lives, including the lives of the poor people? Of course, they do. Information technology has revolutionised the world we live in. Many dreams (like e-healthcare, e-banking, e-marketing) have now become reality because of this technology. Microsoft as a company has played a very strategic role in bringing about this revolution.

ompanies, healthcare companies, technology research companies, educational companies have all played a fundamental role. Smaller companies played a subsidiary role in the transformation of the world. Nobody should be against profit maximising companies. What we worry about is the excesses committed by profit-maximising companies. Today these excesses have given rise to blanket accusations against capitalism ¾ such as, casino capitalism, irresponsible capitalism, limitlessly greedy capitalism, insensitive capitalism - all of which caused agony to millions of people around the world. Hopefully, we will find solutions to these problems. But this is not to deny the role played by profit-maximising companies in shaping the destiny of world. Social business is an exclusively designed mechanism to bring many more solutions to the world’s problems in the fastest possible way. It is time to give it a serious try. I thank you in advance for printing my letter so that your readers are not confused about my views.


Source : IIPM Editorial, 2012.

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Wednesday, November 28, 2012

Everyone loves cop bashing

Allegations echo from Delhi blasts and Jamia shootout. Is India losing the communication war?

Did Inspector M. C. Sharma, Delhi Police’s sharp shooter, kill terrorists in Jamia Nagar on September 19 before being shot? You would have thought the answer to be a resounding yes, but be slightly confused with the number of counter claims that have come up since that fateful day. While Sharma is pretty much a martyred figure in the memory of many colonies in Delhi, the 'other' view puts question marks on the concept of policing – and perhaps the Indian state itself.

K. P. S. Gill, former Punjab Police chief and doyen of anti-terrorist operations in Punjab put it succinctly on TV: “In Inspector Sharma’s death, Delhi Police has been saved the blushes.” In other words, Sharma had to pay for his life to make the encounter genuine otherwise the police’s claims could be pooh-poohed outright. So is India losing the propaganda war? Is the country losing the battle of hearts and mind? Throughout the week of light and sound, one thing which emerged distinctly was that the country has to contend with twin scourges: the natural cynicism of the dyed-in-the-blue intellectual who will turn his nose to anything that is remotely official, and the questionable conduct of the police, during and after the blast. Both issues are inter-linked.

To take the view that a corrupt and criminal police force is operating on its own without the props of a degenerate political system – a system in which other sections of society are necessarily models of piety and truthfulness – would be to put the cart before the horse. There is a crying need for reform and change in the government’s Police policy.

Consider the following. The National Police Commission created by the government in 1977 had submitted eight detailed reports during 1979-81 with comprehensive recommendations covering the entire gamut of police work. None have been implemented to date.


Source : IIPM Editorial, 2012.

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Tuesday, November 27, 2012

REFORMS: EDUCATING THE REGULATORY BODIES FOR A CHANGE

B&E’s Managing Editor Sutanu Guru wrote on this literate dilemma two issues back; you missed it, he knew it, we’re re-running it... diligently!

Report after report and study after study has revealed the tragic truth that while India churns out millions of graduates and hundreds of thousands of doctors, engineers and managers, most of them simply do not have the basic skills required for the demanding job opportunities that 21st century India is creating. In short, India is spawning leagues of unemployable literates. The key is for the higher education system in India to ‘produce employable’ youngsters. And what better a strategy than promoting the entry of foreign institutions, already at the cutting edge of globalisation and education benchmarks that are extremely pertinent to the new world.

At the heart of the problem are lack of resources and role of UGC and AICTE, the two bodies that are supposed to regulate higher education. Admits former NCERT Director J.S Rajput to B&E, “It is a fact that the government does not have requisite resources to maintain standards in higher education. So, the role and responsibilities of private educational institutions become critical.”

Experts comment that though UGC and AICTE could have moved mountains in improving India’s higher education framework, both of them currently face a crisis of quality, and to a certain extent, credibility. Says Dinanath Batra, Convener of the Shikhsha Bachao Andolan, “Now, the PM places more trust on reports of the Knowledge Commission.” According to the President of Centre for Civil Society, Partha Shah, the basic problem with UGC and AICTE is that they have not changed with the times. Clearly, instead of acting as change agents and effective regulators, they continue to adhere to rulebooks that have grown old beyond what today’s demanding higher education sector requires. It is not that the UGC and AICTE were set up with the objective of stopping the growth of education. In fact, these two institutions were once upon a time not so long back seen as perpetrators of processes and structures in the education sector that could have radically transformed the promised growth into higher figures. Unfortunately, somewhere along the line, transformation got replaced by ‘regulation’, a factor that now seems to be stifling higher education to a point of death.


Source : IIPM Editorial, 2012.

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Monday, November 26, 2012

Investing a dime, well in time...

Major auto manufacturers are on a prowl for the ideal location just as India becomes the best place to bet on. There are mind-boggling investment figures involved here, B&E’s Pawan Chabra investigates...

Today, we stand at a cross roads, where we all stand witness to India being reckoned as the country which has become the repertoire of the best automotive technologies available. As economic development percolates wealth into the Indian economic hierarchy, people now have access to the best of motoring experiences. The somewhat fresher economic outlook has coaxed the government to replace the erstwhile underwhelming driving experience with faster and safer roads, and supporting infrastructure. What better way to do this than to allow private-public partnerships and to smoothen the process by removing red herrings. This is directly inline with the ambitious AMP (Automotive Mission Plan), an actuating vehicle which by 2016 will allow the automobile industry to contribute nearly 10% to India’s GDP and play on a mind numbing turnover of $165 billion. According to Dillip Chenoy, Director General, SIAM, “Earlier the government thought that the AMP was a bit conservative. However, as far as the target is concerned, it is well on track and I think the 10% (as part of the GDP) mark is achievable.” This not only means goodies for the Indian consumer but for the manufacturers as well, lined up with big ticket investments.

In the last two years, we have already seen many reports emphasising the fact that real estate and retail were the two primary sectors which attracted attention in the country, but recent announcements by various auto majors have put the sector into the lime light as well. With such a vast market and now a supportive Indian government, India is well on its way to become a hub for small car manufacturing. Auto guru, Murad Ali Baig explains the reasons for India being chosen as a preferred destination, “The huge potential of the small car market is the biggest factor in attracting these auto players into India and making it a hub for small cars.” Speaking along similar lines, Vaishali Jajoo, auto analyst, Angel Broking further states, “The growth in domestic sales is quite slow at this point of time but the growth of export is high. Therefore, making India an export hub for small cars makes sense for the auto players.” As domestic sales is forecasted, there is bound to be a win-win situation for the auto sector. Interestingly, even though cost of raw materials are on an upturn, it is still lower than compared to that in western countries, thereby guaranteeing better prospects for the future of Indian manufacturing.


Source : IIPM Editorial, 2012.

For More IIPM Info, Visit below mentioned IIPM articles.

Saturday, November 24, 2012

Henry, put that cheque back on the table...

...and teach all Fed officials to do just that. Your ‘proactive’ revival might just work for sometime, but it isn’t enough to clean-off the mortgage mess! Right, Henry?!

“Big Daddy” has done everything possible... from rate cuts & bailouts to granting a $168 billion stimulus package to contain the conflagration which is currently devouring the US housing and financial markets; how successful it’s been, is however questionable. First, the $30 billion Bear Stearns bail-out occurred. And then, the Northern Rock & IndyMac Bancorp disasters happened. Now, two mortgage giants – Fannie Mae and Freddie Mac are facing a common problem showcased in a unique wrap – both suffer from liquidity crunch (like their troubled predecessors) but at the same time are entities too big to fail, and collaterally, too big to rescue for the US Fed! To deal with this fiasco, the Fed expressed its willingness to follow a three-pronged approach [increase credit volume to government-sponsored entities (GSEs), authorise Fed to buy stakes in troubled companies, and finally, give Fed more authority to keep track of GSEs] to ensure reduced number of disasters in the future.


Source : IIPM Editorial, 2012.

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Friday, November 23, 2012

When captive manufacturing counts; opportunities unbound!

J. Suresh, CEO, Arvind Brands & Retail shares his present stance and future plans. A B&E exclusive...

The $27 billion domestic prêt-a-porter market which is growing fiercely at 12% and is extrapolated to reach a sprawling $55 billion by 2015 (according to KSA Technopak Analysis) witnesses the entry of at least two new players every month. Does this tantamount to the end of duopoly of Arvind and Madhura? Such being the milieu, it’s no surprise that the leading apparel player Arvind Brands is trailing the two sure success mantras of the Indian haute couture industry – investing in front-end like retail and the second is to join the bandwagon of grabbing the exclusive marketing right for global brands. In a free willing conversation with B&E, J. Suresh, CEO, Arvind Brands & Retail shares his experience and reveals his future game plans.

B&E: The new millenium saw the entry of many global brands. Do you think franchisee ties with foreign brand still gives a competitive edge against Indian players who have started creating own brands?
JS:
Indian consumers always have a liking for global brands and over the past three years, there has been a rise in disposable income and hence the aspiration for global apparel brand has also increased. Our forecast says such a trend will continue. We in Arvind Brands have always believed in offering as many as global brands possible and we will continue to do that...

B&E: But didn’t you create your own brand also, like Excalibur?
JS:
We have created four brands like Excalibur, Flying Machine et al but they are for the masses. If you see the entire Indian consumer, it can be segregated into three board categories. Other than the ones in the bottom of the pyramid, which is 50% of the population and the middle income group, like 30-35%, the remaining is the higher income group. We wanted to make sure we are present in all segments, so we focussed on creating our own brands. 


Source : IIPM Editorial, 2012.

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Thursday, November 22, 2012

Wrapped in plastic, it’s fantastic

Presenting the new male every Barbie doll will love!

Trimmer waistlines, wrinkle-free skin, more hair… that’s what men want these days. More and more men today are opting for cosmetic surgery to help them look younger and fitter. Like their female counterparts, they are recognizing the benefits (both personal and professional) of cosmetic surgery. Men are also increasingly choosing face, neck, and eye lifts, forehead and brow lifts; having lasers and peels to make their skin look younger; re-sculpting their noses; and undergoing tummy tucks to trim away excess amount of fat from the abdomen.

Cosmetic surgery was once primarily a female indulgence, but with the changing times, the looks of men have become increasingly important, and that has led to an increase in cosmetic surgery among men. And just in case you thought that this was an American fad, there are men in India heading to the surgeons in droves in order to enhance their appearance and be more appealing to the women.

There is a lot of glamour entering the lives of people. More men are becoming metrosexual and this is making them line up at the doors of cosmetic surgeons. The most common complaints by men are bulging eyelids, receding hairlines, wrinkles, frown lines and drooping necks, to name a few. Hair transplants top the list of the most common procedures, followed by liposuction, nose surgery, eyelid surgery, protein injections, dead cell removal and chemical peels.

The surgeries may cost depending on the type and the hospital where one intends to get it done. People don’t mind spending on their beauty upliftment surgeries.

Men and women both want an image that goes along with a healthy lifestyle but cosmetic surgery has become increasingly more attractive to men. Due to lesser invasive methods, there are no surgical marks to be covered with make-up and men can quickly return to work due to the short recovery span.


Source : IIPM Editorial, 2012.

For More IIPM Info, Visit below mentioned IIPM articles.

Wednesday, November 21, 2012

Saved by a mere whisker!

Deputy CM Sushil Modi wins a reprieve, albeit temporary, in Bihar

Prominent BJP leader and Bihar’s deputy chief minister (CM), Sushil Modi, has managed a reprieve beating his nearest party rivals 35-32 in a show of strength that was baffling at best and shady at worst. It could only happen in the Republic of Bihar that a leader of legislators in the state assembly, has had to seek a vote to continue in that position! That swords were out for Modi in the Bihar BJP is no revelation. What came as a surprise was the way in which dissidence was controlled in pure BJP style. When it became clear that their deputy chief ministerial candidate was in trouble if voting took place, the party promptly brought in 14 MLCs into the voting fray – through the backdoor. Not surprisingly, Modi sailed through. Troubles for Modi began as soon as the Bihar Cabinet was announced.


Source : IIPM Editorial, 2012.

For More IIPM Info, Visit below mentioned IIPM articles.

Tuesday, November 20, 2012

A Bridge on the Palk Straits

Will the government take Ram Setu to ASI and show its hand?

Is the government’s policy on Ram Setu about to be put to test? There is a good chance it will be after the Supreme Court asks the UPA government to consider holding an Archaeological Survey of India (ASI) investigation to ascertain whether Ram Setu is indeed an “ancient monument”. A bench headed by Chief Justice K.G. Balakrishnan asked the government to explore “the possibility of carrying out the project through any other channels (alignments).”

The UPA government’s policy of vacillating in the extreme on Ram Setu (not knowing whether it would lead to appeasement or alienation) has led to the Court to demand more consistency on issues such as Ram Setu, even while acknowledging that it is nearly impossible to lay down guidelines of any kind in a democracy.

Not surprisingly, the court’s order has been welcomed by all those who are opposed to the dismantling of Ram Setu. Janata Party president Subramanian Swamy, a petitioner in the case, said the government could not ignore the directive in light of the recent Madras High Court order. The next hearing is on July 22. In the interregnum, the Bench said the Centre could consider both these aspects, just as the High Court directed on June 19 of last year. Appearing for the Centre, senior advocate Fali S. Nariman agreed with the court’s current stand.


Source : IIPM Editorial, 2012.

For More IIPM Info, Visit below mentioned IIPM articles.

Monday, November 19, 2012

GLOBAL BUSINESS: JOB CUTS

US slowdown is affecting employment across the globe, but the financial services sector leads the rest

Leading the race is America’s largest bank – Citibank – which posted an overall loss of $5.11 billion for Q1, 2008 and plans to ‘do the pink’ to as many as 9,000 workers (it had 21,000 job cuts in 2007). Royal Bank of Scotland announced in April that 7,000 employees could hit fleet street soon enough. Loss making Merrill Lynch, too, revealed plans to axe 4,000 jobs globally. The Confederation of British Industry announced last month how this quarter would see over 10,000 job cuts in UK’s financial sector. The Challenger US employment report shows that US, in January & February 2008 together, had a killing 147,077 job cuts, with the global financial sector taking up a significant majority (22,056 in February itself). Globally, firms like UBS, JPMorgan Chase & Co. are all ‘pinking’ it.

What about the near future? Ian Stewart, associate director of Deloitte Research revealed in a recent report that “Over half of (global financial) companies plan to slow down hiring and almost 40% are considering cutting workforces.” Did you hear about the world tour Aerosmith undertook last year? Do you know that they’re planning to do it again? Uhh


Source : IIPM Editorial, 2012.

For More IIPM Info, Visit below mentioned IIPM articles.


 

Thursday, November 15, 2012

PAKISTAN: BALLOT POWER

Nothing could please the country's friends more

Gilani’s ascent could moreover help in containing the insurgency in Pakistan’s North West Frontier Province, where the al-Qaeda – or what operates in its name – has been steadily regrouping.

Gilani has now proposed talks with the militants – the only item on his agenda that is difficult to realise. This is because the Islamists are simply too fanatical to be amenable to any kind of dialogue, bar with the Allah whose name they vainly invoke as they merrily shed blood and spread mayhem. The Pakistani voter, certainly, has unambiguously rejected this unholy premise.

Significantly General Ashfaq Kiyani, like PM Gilani, is strictly against meddling in civilian affairs and American public opinion continues to be crushingly anti-Bush. What more could Pakistan and its friends want?
 

Source : IIPM Editorial, 2012.

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Saturday, November 10, 2012

Patented out, legally redeemed

As lawyer Kindler loses court battles, army man Clark strengthens his defences with a flanking strategy

Every time a new face takes on the mantle of a CEO in a pharma company, bold promises and impressive statements are the order of the day, giving aggrieved shareholders assurance of better times ahead. But perhaps, deep inside, every incoming CEO of a pharma company is well aware that he could be in for several sleepless nights ahead, as he simultaneously keeps track of expiring patents, lawsuits, litigations, et al, not to mention sluggish sales volumes and increasing generic competition. Some make the cut and some don’t and the story of the head honchos of Pfizer & Merck illustrates this perfectly.

When Jeffrey Kindler took the helm of the $139.5 billion Pfizer Inc. in 2006, he dauntlessly proclaimed to completely transform virtually every aspect of doing business with concrete, hard-hitting action plans. The appointment of Harvard Law School alumni Kindler reflected the Board’s decision to elevate a relatively new employee and to reiterate the dominance of legal issues in the pharma sector. In a similar vein, Richard T. Clark, an ex-Lieutenant in the US Army, announced on his appointment as CEO of the $88.7 billion worth Merck & Co. in 2005 that his top priorities would be “meeting needs of patients and building shareholder values.” So here we had two CEOs taking over the helm of two iconic US-based pharma companies facing not-so-iconic prospects. But that’s where the similarities pretty much ended.

Merck & Co. was reeling in the face of litigations against its painkiller Vioxx (introduced in 1999), after receiving complaints of increased heart attacks and strokes from customers. The lawsuits were seriously undermining Merck’s future prospects. Understanding this, Clark ensured that Merck increased its legal reserves for the litigation to $858 million. The reserve, which was set up with an estimate of potential legal cost throughout 2008, finally bore sweet fruits, when over 44,000 plaintiffs got themselves enrolled in a proposed $4.85 billion settlement. In doing so, Clark has set an example for other pharma players. A stiff price to pay, but it has left Merck in a better position to chart its future course; which is exemplary, considering it had been all but written off when the Vioxx imbroglio first reared its head.

On the other hand, Kindler has begun to lose the support of Pfizer’s shareholders. Even after 20 months in office, Kindler has done little to make the shareholders believe that he would “virtually transform every aspect of doing business,” as was stated by him. He has, until now, not been able to find a solution to overcome the impending loss of $13 billion of annual revenue from the cholesterol drug Lipitor, which is slated to lose its patent in 2010 and face competition from generic drugs, apart from simply stating that Pfizer will file for approval of 15-20 products between 2010 and 2012.


Source : IIPM Editorial, 2012.

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Friday, November 09, 2012

PROFILE: MEG WHITMAN/JOHN DONAHOE

Donahoe has his own ideas to take Whitman’s legacy to the next level

John’s has a more customer focussed agenda, which includes upgradation of the site, revision of fee structure (he wants to lower the fees paid by people to list items & raise commission that eBay would earn on successful sales), and increasing search exposure for sellers with best buyer-satisfaction ratings. John prophetically commented, “Sellers that describe items accurately, ship on time & ship at a fair price will enjoy preferential pricing & discounts... this will significantly improve the buyer’s experience overall.”

Even the much praised Whitman has had her share of gut hits, notable being her open gamble to acquire Internet telephone service Skype last year for $2.6 billion. Skype did not generate expected revenues; worse, as its value fell, eBay had to write down a killing $1.4 billion. In fact, despite eBay seeing profits rise radically from 2004 to 2006 ($7.84 to $11.26 billion), Morgan Stanley quoted to B&E that the Skype acquisition was one of the chief reasons for a tremendous fall in eBay’s 2007 profits of $3.48 billion. Even Skype’s user and operating metrics decelerated across the board for the fifth consecutive quarter on December 31, 2007. Still, as Whitman announced her exit, eBay’s share value dropped almost instantly, dropping 6.1% to $27.18 before closing on January 25, 2008 at a 52-week low of $26.83, though Whitman did say of the new CEO Donahoe, “I’m extremely confident in John’s skills and the abilities of his veteran management team.”

They say it’s tough to become number one, but tougher to stay there! While Whitman has already showcased her cutting edge competitive skills to bring eBay to numero uno position in e-commerce, one wonders how much ‘tougher’ will John allow it to get to keep hold of that position! We don’t think it’ll take a decade for us to know that, eh!


Source : IIPM Editorial, 2012.

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IIPM : The B-School with a Human Face

Thursday, November 08, 2012

The Suspense Continues

Super Tuesday refused to throw up a winner for Democrats. SUTANU GURU analyses

When experience and chutzpah clash with charisma and vision, the outcome could still remain uncertain. That is precisely what the results of Super Tuesday have been indicating as 24 states voted in the primaries to choose the candidates for both the Republicans and the Democrats. In the Republican camp where George Bush and his pathetic legacy is an albatross around the neck of hopefuls, Senator John McCain has taken a decisive lead over his close rivals Mitt Romney and the deeply conservative Mike Huckabee, Though the two have refused to give up, most analysts contend that McCain will almost certainly be the Republican candidate for the November 2008 Presidential elections.

But most eyes were not on the Republicans fighting over the tattered legacy of the unpopular Bush. They were focused on the two people who stand on the threshold of creating history in the United States of America. They are experienced Hillary Clinton and charismatic Barack Obama, who are in a neck to neck race to bag the Democratic nomination. Hillary gets help from the chutzpah and guile of the unparalleled ‘communicator’ Bill Clinton, while Obama now walks around with an aura and visions of a vision that seem to rival the tumultuous years of John F. Kennedy.

Super Tuesday could not decide whether it is Hillary or Obama who will be the Democratic candidate to take on McCain in the forthcoming elections. Hillary won the real big states like New York and California, while Obama all but swept the so-called Middle America with big wins in Georgia, Kansas and Idaho. No pundit is willing to stick her neck out and predict who the eventual winner will be. Guy Cecil, Clinton’s political field director, agreed. “This campaign is going to continue and will not end today,’’ he said. “We feel like we’ve had a good night, but this contest is far from over,” Cecil added.


Source : IIPM Editorial, 2012.

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IIPM : The B-School with a Human Face

Wednesday, November 07, 2012

24 Karat gold showcased

CPI(M) woos regional parties even before the divorce

The CPI(M) is planning a Third Front, minus the Congress and the Bharatiya Janata Party (BJP). The Left’s distrust of the saffron is well known, but its dump-Congress move has come as a complete surprise.

Though it is a coalition partner of the Congress-led UPA, the CPI(M) insists it will have nothing to do with the Manmohan Singh-engineered Indo-US nuclear deal. Picking Sunday – normally a quiet day for such “breaking news” – CPI(M) General Secretary Prakash Karat said that his party would ally with all non-Congress secular forces for “waging united struggles and joint actions on common issues.” He said this was because once parties win polls with Left support, they unilaterally embraced “neo-liberal” economic and foreign policies. Karat said in this there was no difference between the Congress and the BJP. The new Left democratic combine will seek to provide an alternative, so that a genuine common minimum programme can be implemented.


Source : IIPM Editorial, 2012.
An Initiative of IIPMMalay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
 
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….

IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global

Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail

IIPM Links  
IIPM : The B-School with a Human Face

Tuesday, November 06, 2012

The ‘Sen’shine legacy...

A thespian grandmom, a sultry mom, and two star daughters…

Inborn, inbred and in consequence... inherent can be mama’s ways, particularly in daughters. And sometimes, these inclinations are so deeply entrenched that its unawareness to both the mum and her dolls doesn’t really surprise a distant spectator. Even I couldn’t help smiling at a similar oblivious situation when the yesteryear’s sensuous stunner, Moon Moon Sen recalled, “I had no idea that I will be like my mother and take up movies. Even more surprising was that both my girls, Raima and Riya wanted to be actors too.” Without pausing, she continued in the same breath, “Both of them had the potential but if I had inkling, I would’ve pushed them to learn dancing seriously and take some acting lessons too.”

While Moon Moon Sen, after trying her hands at a few other jobs, might just have incidentally picked up the career as her mother Suchitra Sen’s, her daughters made it a ‘family legacy’ as soon as they learnt that they belonged nowhere else. Like Raima, reasons from her personal experience, “From a very early age, Riya and I were struck with the glamour associated with it all. We always knew we would grow up to be actresses. We loved the lifestyle, the makeup and the studios. We loved to travel and mom would drag us along everywhere. Coming from a family of film actors, it easily influenced us at that impressionable age to join the same line. But when we got into it, we realised that acting was tough business and not always as easy and glamorous as it seems.” But she certainly has no regrets about her decision as she claims, “I am enjoying the perks of this career.”

Suchitra Sen was the pioneer in the family. Despite being cast opposite the Bengali cine legend, Uttam Kumar, in most of her movies, she inspired reverence and cult status in Bengal, entirely resting on her intense acting prowess unveiled in movies such as Saptapadi, Deep Jweley Jai and Aandhi. Daughter Moon Moon Sen followed in her footsteps but denies that it made things any easier for her. “With such family background all one gets is a readymade media platform,” she adds. Even a casual observation fetches stark differences in the image and movie choices of the duo.


Source : IIPM Editorial, 2012. An Initiative of IIPMMalay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
 
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….

IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global

Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail

IIPM Links  
IIPM : The B-School with a Human Face