For most part of the year gone by, realtors harped over the affordable housing strategy to lure consumers. But builders now are now trying to lure buyers through theme-based dreams! Do they even stand a chance?
But what about the illiquidity of it all? “The money that senior citizens, for example, will invest in buying property, can be recovered to some extent by taking reverse mortgage loans,” explains Mittal of Realty Stocks.
Female buyers on the other hand enjoy lower stamp duty rates and higher tax rebate as compared to male buyers. Emergence of career-oriented women with a desire to secure their future has also led to an increase in women buying houses, and banks too are not too worried about doling out loans to females as compared to menfolk. As a tactic to lure female buyers and boost sales over a short period, Meriton Group, for example, even decided to share registration charges (if the purchase of the flat was made before December 31, 2009).
Well, star-studded residential complexes like the Shahrukh Khan Boulevard in Dubai may still be a distant dream in India, but it’s now evident that one cannot summarily reject this new concept – and it might even work!
For more articles, Click on IIPM Article.But what about the illiquidity of it all? “The money that senior citizens, for example, will invest in buying property, can be recovered to some extent by taking reverse mortgage loans,” explains Mittal of Realty Stocks.
Female buyers on the other hand enjoy lower stamp duty rates and higher tax rebate as compared to male buyers. Emergence of career-oriented women with a desire to secure their future has also led to an increase in women buying houses, and banks too are not too worried about doling out loans to females as compared to menfolk. As a tactic to lure female buyers and boost sales over a short period, Meriton Group, for example, even decided to share registration charges (if the purchase of the flat was made before December 31, 2009).
Well, star-studded residential complexes like the Shahrukh Khan Boulevard in Dubai may still be a distant dream in India, but it’s now evident that one cannot summarily reject this new concept – and it might even work!
Savreen Gadhoke
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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