Recycling programes

In addition, to taking a lead in carbon off sets, Dell has one of the best recycling programes in the industry. The company announced a free recycling programme three years ago, and in June, it took it a step further. Today, you can send any Dell PC back to the company for recycling— without paying a penny. If you buy a new Dell, the company actually sends someone to pick up your old PC. Again, this is a free service, and your old PC doesn’t have to be a Dell. Right now, manufacturers such as HP and Apple are charging anywhere from $13 to $30 to dispose off your old computer. That’s just enough disincentive to ensure that most of those systems will ultimately end up in a landfill anyways.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Frontier of price

Of course there is the frontier of price, for which Rahul states, “We will never claim to be a price leader.” And he reiterates that leadership has to be in terms of best products & customer satisfaction as well. Indeed, the value proposition of Lenovo is strong, but the company has to ensure aggressive pricing as well as to grab more market share. After all, the PC business is a numbers game at the end of the day. Faltering on numbers today will mean letting HP walk away with the honours, perhaps permanently, as it already seems to be doing. But for Lenovo’s sake, one would really like to believe in Neeraj’s exuberance, when he exclaims with élan that, “The tough times are just over and the fun (for Lenovo) has just begun!”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative