Are celebs paid monster-bucks for their glamour, star attraction and red-hot performance curve in their area of showbiz, or snow-white morality and politically correct image in the public space?
In the past, Salman Khan, Fardeen Khan, Kate Moss, Lindsay Lohan, Paris Hilton (among a zillion others) have played with fire and emerged with different degrees of damage. Many have bounced back because the public has a short memory and the ever-hungry, promiscuous and sensation-seeking media quickly moves across to the next big stink. The buzz is that with wife Elin moving out, pressing for divorce and demanding half his incredible fortune, there could well be a ‘sympathy vote/shift’ towards Tiger. And then who knows, both the growl and the sponsors could well be back!
At the end of the day, we live in an age of gross opportunism where everything is up for sale. In the case of celeb-disgrace, it might do some good to remember the classic line: When giants fall, dwarfs walk tall.
For more articles, Click on IIPM Article.In the past, Salman Khan, Fardeen Khan, Kate Moss, Lindsay Lohan, Paris Hilton (among a zillion others) have played with fire and emerged with different degrees of damage. Many have bounced back because the public has a short memory and the ever-hungry, promiscuous and sensation-seeking media quickly moves across to the next big stink. The buzz is that with wife Elin moving out, pressing for divorce and demanding half his incredible fortune, there could well be a ‘sympathy vote/shift’ towards Tiger. And then who knows, both the growl and the sponsors could well be back!
At the end of the day, we live in an age of gross opportunism where everything is up for sale. In the case of celeb-disgrace, it might do some good to remember the classic line: When giants fall, dwarfs walk tall.
Monojit Lahiri
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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