Ralf Bissinger
Director – Sales & Marketing, BMW India
BMW dethroned Mercedes-Benz as the market leader in the Indian luxury car market last year, and Ralf Bissinger played a very important role in the process. Be it the studio showroom or the other BTL activities that the German automaker has undertaken to gain market leadership, BMW’s marketing strategies under Ralf has been apt for the Indian market. Effective utilisation of the marketing resources has been a major pillar of BMW’s success in the Indian market. Nevertheless, the great moment BMW witnessed in 2009 needs to be continued as Mercedes is catching up fast to regain its leadership in 2010.
Director – Sales & Marketing, BMW India
BMW dethroned Mercedes-Benz as the market leader in the Indian luxury car market last year, and Ralf Bissinger played a very important role in the process. Be it the studio showroom or the other BTL activities that the German automaker has undertaken to gain market leadership, BMW’s marketing strategies under Ralf has been apt for the Indian market. Effective utilisation of the marketing resources has been a major pillar of BMW’s success in the Indian market. Nevertheless, the great moment BMW witnessed in 2009 needs to be continued as Mercedes is catching up fast to regain its leadership in 2010.
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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