Wednesday, August 18, 2010

Is consumer still the king?!

Thousands of mobile users suffered from cut-off calls and no reception as almost 300 allegedly illegal telecom towers were sealed in the satellite city of Noida on the premise that they were built on private properties where commercial activity is banned. And now, the Municipal Corporation of Delhi (MCD) too is planning to seal close to 2,500 towers in Delhi leading to communication coming to a standstill in the capital. Amidst this tug-of-war between the authorities and telecom operators, it is the consumer who is at the losing end. “The concerned parties should sit and amicably work out a solution rather than take harsh steps,” says a senior RCOM official. More than 15 million people a month become new users of mobile phones in India and the setup of new towers is inevitable. All the towers have been in accordance to a 2003 MCD policy. In 2008, the MCD made new regulations, which stated that the RWAs have to give permission for such towers, the sanction of which is pending for the last two years. As per rules, no reply in 60 days means the sanction is deemed okay. In such a case authorities have no right to suddenly seal towers. The Association of Unified Telecom Service Providers of India (AUTSPI) and Cellular Operators Association of India (COAI) should immediately pull in the Telecom Ministry and work out the issue or else the famous marketing phrase – Consumer is King, will soon become a glitch.


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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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