IIPM Publication - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Ramesh Chauhan

Chairman, Bisleri International

The colour blue always represents water and every bottled water player resorts to blue for promotional campaigns. But my marketing team suggested me to go in for a change using the colour green. Yes, they had to convince me regarding the same. Finally, we came out with a green label and a green cap. My marketing team taught me how the colour green could be used to promote our purity factor. I learned a lot from my team of youngsters. This was definitely a memorable marketing moment for me.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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