Thursday, February 07, 2008

Yard Stick

As far as the hackneyed yard stick of economic growth – the four wheelers segment – is concerned, there is enough news here as well! The long forgotten Mitsubishi is ready to launch a slew of models in and around this festive season. The new Pajero, Outlander & the Lancer Evolution (direct import) could be available very soon. By January 2008, Honda & Toyota could also be entering with their small cars. The high growth B+ segment is likely to witness the entry of the Jazz & Yaris soon. In order to compete more effectively with the Honda Civic, Toyota is also likely to replace the popular Corolla with the next generation version. Skoda is reportedly studying the feasibility of launching the latest version of the Fabia compact.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative