“This will be for the first time that 
Indian consumers will have such off erings under one umbrella and in the festival market there’s a huge demand for home furnishing & furniture,” feels Mahesh J. Shah, CEO, Home Solutions Retail India Ltd. Diwali is the time when Indian consumers are seen fanatically occupied buying white goods, which the Tatas & Ambanis are banking on. Reasons Ajay Baijal, President, Consumer Durables, Reliance Retail Ltd, “You have to give the widest choice and when consumers will be making more than one purchase during the festival, you need to have all types of electronic goods.” Ratan Tata’s consumer durable retailing venture – Chroma is gung ho with expansion plans and by 2008, the total number of Chroma & Westside stores will be close to a 100. So, customers can indeed rest assured regarding a bonanza of sorts this festive season when they go hunting for bargains, as retailers, big & small, will be looking to squeeze their margins to the hilt during this critically important period, to undermine each other. And the fireworks have just begun!!!
For Complete IIPM Article, Click on IIPM Article
Indian consumers will have such off erings under one umbrella and in the festival market there’s a huge demand for home furnishing & furniture,” feels Mahesh J. Shah, CEO, Home Solutions Retail India Ltd. Diwali is the time when Indian consumers are seen fanatically occupied buying white goods, which the Tatas & Ambanis are banking on. Reasons Ajay Baijal, President, Consumer Durables, Reliance Retail Ltd, “You have to give the widest choice and when consumers will be making more than one purchase during the festival, you need to have all types of electronic goods.” Ratan Tata’s consumer durable retailing venture – Chroma is gung ho with expansion plans and by 2008, the total number of Chroma & Westside stores will be close to a 100. So, customers can indeed rest assured regarding a bonanza of sorts this festive season when they go hunting for bargains, as retailers, big & small, will be looking to squeeze their margins to the hilt during this critically important period, to undermine each other. And the fireworks have just begun!!!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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