This year Tanishq, from the stable 
of Tatas has unveiled its brand ‘Everydays’, which is eying the lower middle class and generation next as its target consumer. While India’s gold fetish refuses to diminish, over the last few years, silverware retailers have also swung into the action. Silverware manufacturer & retailer Frazer & Haws, is ramping up its stock in anticipation. “We are showcasing our entire range as per the festival requirements and perceptions culled from the market, at key price points. Every year, we set a target of a 50% rise in annual sales and achieve it,” explains Archana Singh, President, Frazer & Haws. “We have an active festive calendar for our consumers lined up, with a range of gift box offerings, that will be available at multiple price points offering choice to our consumers.” Trailing the success of Tropicana as a gift item, what with the
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of Tatas has unveiled its brand ‘Everydays’, which is eying the lower middle class and generation next as its target consumer. While India’s gold fetish refuses to diminish, over the last few years, silverware retailers have also swung into the action. Silverware manufacturer & retailer Frazer & Haws, is ramping up its stock in anticipation. “We are showcasing our entire range as per the festival requirements and perceptions culled from the market, at key price points. Every year, we set a target of a 50% rise in annual sales and achieve it,” explains Archana Singh, President, Frazer & Haws. “We have an active festive calendar for our consumers lined up, with a range of gift box offerings, that will be available at multiple price points offering choice to our consumers.” Trailing the success of Tropicana as a gift item, what with theFor Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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