Chinese player Haier, which entered the Indian Ma
rket in December 2003, latched on to the magic. It launched a few new products and at the same time introduced new models in existing segments in the previous season. Some players have gone a step ahead to cash in, offring not only tactical discounts and freebies, but also participating in various celebrations to inch closer to consumers. Kicking off their 2007 festive offers with Onam, Whirlpool launched a promotional initiative it called ‘Yellathillum Magic’. They tied up with more than 2500 outlets across Kerala to bring benefits to the consumers on all of their festive purchases... even if they did not buy Whirlpool products.
For Complete IIPM Article, Click on IIPM Article
rket in December 2003, latched on to the magic. It launched a few new products and at the same time introduced new models in existing segments in the previous season. Some players have gone a step ahead to cash in, offring not only tactical discounts and freebies, but also participating in various celebrations to inch closer to consumers. Kicking off their 2007 festive offers with Onam, Whirlpool launched a promotional initiative it called ‘Yellathillum Magic’. They tied up with more than 2500 outlets across Kerala to bring benefits to the consumers on all of their festive purchases... even if they did not buy Whirlpool products.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
