India’s actually gone global…and what better example to pro
ve it, than the Spanish moulding Hindu deities? Lladró, the high-end Spanish porcelain house, has recently come up with an exquisite edition of Goddess Lakshmi, seated on lotus blossom and holding lotuses in the hands, the figurine’s been craft ed to revel majesty and with bright tones that look typically Indian. Bring home the divinity this festive season… bring home well-being, prosperity & purity....
For Complete IIPM Article, Click on IIPM Article
ve it, than the Spanish moulding Hindu deities? Lladró, the high-end Spanish porcelain house, has recently come up with an exquisite edition of Goddess Lakshmi, seated on lotus blossom and holding lotuses in the hands, the figurine’s been craft ed to revel majesty and with bright tones that look typically Indian. Bring home the divinity this festive season… bring home well-being, prosperity & purity....For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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“Ganesh Chaturthi is my favourite festival... but I feel, we must do something about the water contamination that happens as a result.” The sight of dead fish washed ashore has also invoked hue and cry from environmentalists about protection of the flora and fauna. So does that mean we do away with what has been a part of our culture for centuries? Certainly not! The solution is to settle for more environment friendly alternatives and do away with environmentally avoidable customs. Use of bio-degradable material such as natural clay or even imitations made of plastic and metal can re- place POP idols without compromising either tradition or the environment. Immersions in water tanks instead of natural water bodies will ensure that the aquatic life that depends on them is not affected. Along with preservation of tradition what is also crucial is the maintenance of ecological system. And, if festivals are a way to please the Gods, then why should nature itself, which again is a creation of the same God, bear the brunt?
Indian consumers will have such off erings under one umbrella and in the festival market there’s a huge demand for home furnishing & furniture,” feels Mahesh J. Shah, CEO, Home Solutions Retail India Ltd. Diwali is the time when Indian consumers are seen fanatically occupied buying white goods, which the Tatas & Ambanis are banking on. Reasons Ajay Baijal, President, Consumer Durables, Reliance Retail Ltd, “You have to give the widest choice and when consumers will be making more than one purchase during the festival, you need to have all types of electronic goods.” Ratan Tata’s consumer durable retailing venture – Chroma is gung ho with expansion plans and by 2008, the total number of Chroma & Westside stores will be close to a 100. So, customers can indeed rest assured regarding a bonanza of sorts this festive season when they go hunting for bargains, as retailers, big & small, will be looking to squeeze their margins to the hilt during this critically important period, to undermine each other. And the fireworks have just begun!!!
of Tatas has unveiled its brand ‘Everydays’, which is eying the lower middle class and generation next as its target consumer. While India’s gold fetish refuses to diminish, over the last few years, silverware retailers have also swung into the action. Silverware manufacturer & retailer Frazer & Haws, is ramping up its stock in anticipation. “We are showcasing our entire range as per the festival requirements and perceptions culled from the market, at key price points. Every year, we set a target of a 50% rise in annual sales and achieve it,” explains Archana Singh, President, Frazer & Haws. “We have an active festive calendar for our consumers lined up, with a range of gift box offerings, that will be available at multiple price points offering choice to our consumers.” Trailing the success of Tropicana as a gift item, what with the
