Lower middle class and generation next

This year Tanishq, from the stable of Tatas has unveiled its brand ‘Everydays’, which is eying the lower middle class and generation next as its target consumer. While India’s gold fetish refuses to diminish, over the last few years, silverware retailers have also swung into the action. Silverware manufacturer & retailer Frazer & Haws, is ramping up its stock in anticipation. “We are showcasing our entire range as per the festival requirements and perceptions culled from the market, at key price points. Every year, we set a target of a 50% rise in annual sales and achieve it,” explains Archana Singh, President, Frazer & Haws. “We have an active festive calendar for our consumers lined up, with a range of gift box offerings, that will be available at multiple price points offering choice to our consumers.” Trailing the success of Tropicana as a gift item, what with the

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Festive season

Additionally, property is one thing, which at the moment no one would stop you from buying considering, the return it has offered in the past and especially in the much recent past. To vouch for this we have the illustrious list of K.P. Singh (DLF), Ramesh Chandra (Unitech) & countless others who hit a gold mine by investing in the real estate sector. And if numbers are any indicators, then you will be overwhelmed by ecstasy. Currently valued at $16 billion, the real estate sector will be worth $60 billion three years from now and is predicted to touch $180 billion by 2020! Also a comfortable CAGR of 15% over the last decade will win everyone’s stamp right from regulator to developer to industry experts. So if you thought of making good investments this festive season, you know where to put your money in.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Participating in various celebrations

Chinese player Haier, which entered the Indian Market in December 2003, latched on to the magic. It launched a few new products and at the same time introduced new models in existing segments in the previous season. Some players have gone a step ahead to cash in, offring not only tactical discounts and freebies, but also participating in various celebrations to inch closer to consumers. Kicking off their 2007 festive offers with Onam, Whirlpool launched a promotional initiative it called ‘Yellathillum Magic’. They tied up with more than 2500 outlets across Kerala to bring benefits to the consumers on all of their festive purchases... even if they did not buy Whirlpool products.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Yard Stick

As far as the hackneyed yard stick of economic growth – the four wheelers segment – is concerned, there is enough news here as well! The long forgotten Mitsubishi is ready to launch a slew of models in and around this festive season. The new Pajero, Outlander & the Lancer Evolution (direct import) could be available very soon. By January 2008, Honda & Toyota could also be entering with their small cars. The high growth B+ segment is likely to witness the entry of the Jazz & Yaris soon. In order to compete more effectively with the Honda Civic, Toyota is also likely to replace the popular Corolla with the next generation version. Skoda is reportedly studying the feasibility of launching the latest version of the Fabia compact.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Automobile category

For the latter, ICMR and 4Ps B&M conducted a unique three staged research, including both four wheelers (passenger vehicles, utility vehicles & MPVs) and two wheelers. The survey lists the top brands in the automobile category based on the customer’s opinion and dealer’s feedback on various parameters. The research was conducted in the five major cities of India namely Delhi, Mumbai, Chennai, Bangalore and Kolkata. Some prominent players amongst the four wheeler segment were Maruti Swift , Skoda Octavia, Mercedes C Class, Ford Fiesta, Honda Civic and Toyota Innova. Th e two wheeler segment on the other hand included Bajaj Pulsar DTS-i, Hero Honda Splendor, Honda Activa, TVS Apache, Bajaj Discover, Honda Eterno, Yamaha Gladiator and more.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative