Friday, August 17, 2012

World-class brands offered at insane discounts is every fashionista’s dream

To find world-class brands offered at insane discounts is every fashionista’s dream, and it is now being made a reality by exclusive online shopping clubs

But there are lots of other apparels that have a slightly lose fit, which work very well. We also have a fairly detailed size chart so we have sizes small, medium, large, how they correspond with the UK size, the US size, and, even within that, what does small mean in terms of shoulder, bust, waist, etc. Lastly, we also have a very flexible return policy.”

Most Indians have been rather timid in making online transactions, but that is swiftly changing. While cash on delivery is an option, Ishita reveals that “almost 70% of our members use credit cards or electronic banking.”

These sites have also had to fight a tough battle convincing brands to participate in their sales. While they’re mostly wary about discounting their products around the year, some brands like Hidesign don’t go on sale at all as they don’t want to be known as a discount brand. But being able to liquidate their stocks, save on costs of retail and marketing, the closed-door member-only concept and access to a huge number of clients are all factors helping companies warm up to these shopping clubs.

In less than half a year, several such shopping clubs have sprung up, as the entry barriers are very low for Internet-run businesses. And in less than half a year, people from Mumbai, Delhi, Dibrugarh, Trichy and overseas have logged in and shopped from the comfort of their homes. These clubs are here to transform shopping, and they might even soon displace diamonds and become every lady’s, or maybe even every man’s, new best friend!


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