Thursday, August 23, 2012

COMPARED TO MUKESH AMBANI, EVEN A BILL GATES IS INSIGNIFICANT AND POWERLESS. AND NOW, THE COMING TOGETHER OF THE AMBANI BROTHERS WILL ONLY MAKE THEM MORE POWERFUL!

I was in Cannes this year for the annual film festival! The day after the inaugural show, was a symposium on Indian films. While speaking at the symposium, I said that the West better take India very seriously as sooner or later, in any case, Indians or Chinese will be owning all the major Hollywood studios, since they are mostly bankrupt and on sale. At the end of my speech, most people who came up to me seemed disturbed by my statement! Many asked whether I really meant that statement!

Well, I surely meant that! One look at the global rich list today and you will see how it has been stormed by the Indians. The reasons, as I said in one of my previous editorials, is of course more to do with the way Indian governments have helped privatise national resources than encourage real brand building abilities – (‘Blood billionaires. Scam Billionaires. Indians storm into the Forbes billionaires list’; B&E Issue dated December 27, 2007). The best proof of my statement is that when it comes to the world’s top hundred billionaires, we have a lot of Indians; but when it comes to the world’s top hundred brands, we don’t find a single brand developed by Indians. However, that, I believe, is going to change – at least partially. Tatas already own Jaguar and Land Rover. And they are seemingly turning the units around. So even if we didn’t create brands thanks to the Kalingas, Singurs and Poscos, our industrialists have been made billionaires by successive governments so that they can now buy up readymade brands and build upon them.

The point, however, that I want to make today is the significance of the coming together of the Ambani brothers in the midst of this situation. Those in the know of the Reliance empire would know that till Dhirubhai Ambani, the founder of the Reliance empire, was alive, one hardly saw much of Mukesh Ambani. While insiders say he used to do the work, it was left on Anil to be the public face; and it worked very well. From a Bollywood star wife to his flamboyance, he was perfect for media to thrive upon. In fact, in the public documents also, one will find notes by Dhirubhai which make it amply clear that he trusted Mukesh more when it came to business activities. Post his death however, the brothers parted ways. And while Mukesh grew and had the right relations with the government as well, Anil went through a rough patch culminating into the latest courtroom drama on the supply of gas for his power projects and the eventual patch up between the brothers mediated by their mother!

So what does this mean for India and the world? For starters, one thing is now almost certain that post the mutual cancellation of non-compete agreements, there would be no need for Mukesh to hunt for other ways to be in the telecom business – his long cherished dream. It’s widely speculated that whichever international player shows interest in Anil’s telecom business, it’s finally going to go to Mukesh. Same will be the case with the financial arm of ADAG. With that, it will be almost like old times. Mukesh will run the big businesses. Anil will own them along with him and would be left free again to concentrate on things he enjoyed – films for one are high on his agenda; one reason for Hollywood studios to beware! It also means that together now the brothers will be more valuable than ever before. Mukesh more so!