Monday, February 04, 2013

Rick swings, GM misses

...and the shareholders get their pants walloped!

Rick Wagoner during his 8-year term as the CEO & Chairman of GM has oft been described by industry experts as a leader who lacked the “ruthless streak” needed to make the tough decisions... Well, allow us to be crude. Many do claim that he tried his best to revive the lost glory of the wounded auto-maker. Sadly, his best wasn’t enough, and today, his successor, Fritz Henderson, is fighting hard to present a viability plan before the Senate, by June 1, 2009. There is no denying that GM has proved to be Detroit’s biggest blunder in these recessionary times, and all because Wagoner behaved like the wicked kid who skipped classes at Harvard (by the way, he’s an HBS Alumni) and played baseball, trying to hit home runs every ball; but he failed [And guess what, many are blaming the recession for GM’s miserable state]. So here are the bull-headed swings that failed to deliver the so-called homies and which make up for one of the biggest business blunders in the past 100 years.

Swing & Miss #1: Being the CEO of a First World brand, his ‘American legacy’ ego prevented him from shifting units to emerging nations. Swing & Miss #2: Axing of the EV1 electric car project in 2003, which Wagoner admitted was one of his “greatest blunders.” The product, which was the world’s first electric car, could well have become the future of GM. But then again, isn’t GM all about brawns and hefty Hummers? What Wagoner forgot was that fuel-efficiency is something that leaders like Toyota and Honda have focussed on besides offering powerful engines... [Rick, you skipped your market segmentation lessons too?]

Swing & Miss #3: GM’s premature focus on hybrids cost the company too much. Despite being in the news for over 15 years now, hybrids only contribute to about 2.15% of all vehicle sales! Then there are reports which prove how by 2020, oil production will cross a smashing 1,600 million barrels annually – 6667% more than what was produced in 2003! In other words, hybrids are not required in the near future year, but Wagoner still believes it, for he has to swing!


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

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