With movies like The Darjeeling Limited and Slumdog Millionaire acknowledging India as a subject for international cinema, is India the next Africa for Hollywood?
For generations, Bollywood was considered as the humble cousin of Hollywood, with nothing original about it. Scripts, dialogues, scenes – everything would be ‘inspired’ from English movies frame by frame. However, not many know that the Hindi film industry came into existence with a short film in 1899, some 11 years before Hollywood’s first biography melodrama in 1910. Raja Harishchandra, the first silent feature film, directed by Dadabhai Phalke, followed in the year 1913. The first Indian musical talkie Alam Ara was released in 1931 and from those days till today in 2008, the Hindi film industry has grown from releasing a mere 200 films per year to around 1,000 films, and has now a worldwide audience of three billion. Hollywood, meanwhile, still produces 500 films per annum and has an audience of 2.6 billion around the world. So, could anyone consider the Hindi film industry a poor cousin of Hollywood even to this day?
Times surely have changed, and movies symbolic of this shift includes the film winning great reviews at international film festivals these days, Slumdog Millionaire. Directed by English director Danny Boyle, Slumdog Millionaire has Indian actors and also has India as the backdrop. India, often referred to as the land of the snake charmers, has charmed and intrigued international audiences not only for the ‘Indian rope trick’ but even for its lifestyle and culture. Despite having a mass reach and being the largest film producer in India and one of the largest in the world, the Hindi film industry was not acknowledged only until recently. Hollywood, which is known to have people from different ethnicities and cultures, didn’t have too many Indians in their movies.
For generations, Bollywood was considered as the humble cousin of Hollywood, with nothing original about it. Scripts, dialogues, scenes – everything would be ‘inspired’ from English movies frame by frame. However, not many know that the Hindi film industry came into existence with a short film in 1899, some 11 years before Hollywood’s first biography melodrama in 1910. Raja Harishchandra, the first silent feature film, directed by Dadabhai Phalke, followed in the year 1913. The first Indian musical talkie Alam Ara was released in 1931 and from those days till today in 2008, the Hindi film industry has grown from releasing a mere 200 films per year to around 1,000 films, and has now a worldwide audience of three billion. Hollywood, meanwhile, still produces 500 films per annum and has an audience of 2.6 billion around the world. So, could anyone consider the Hindi film industry a poor cousin of Hollywood even to this day?
Times surely have changed, and movies symbolic of this shift includes the film winning great reviews at international film festivals these days, Slumdog Millionaire. Directed by English director Danny Boyle, Slumdog Millionaire has Indian actors and also has India as the backdrop. India, often referred to as the land of the snake charmers, has charmed and intrigued international audiences not only for the ‘Indian rope trick’ but even for its lifestyle and culture. Despite having a mass reach and being the largest film producer in India and one of the largest in the world, the Hindi film industry was not acknowledged only until recently. Hollywood, which is known to have people from different ethnicities and cultures, didn’t have too many Indians in their movies.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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