B&E meets up with Kavery Banerjee, Chairperson, WPE Secretariat to get The Softer side of this Field
B&E: Even scented stamps were very popular during the 1990s. Are you planning to reissue them during the exhibition?
KB: We had come up with three sets of scented stamps in the 1990s. As we wanted it to be quintessentially Indian, we launched the first set on sandalwood followed by one on rose and one on jasmine. But a lot of research goes into making these stamps. Normally, we don’t reissue stamps, but we will be coming up with similar stamps in the case of zodiac signs just to appeal to the children, as we will offer customised stamps where children can have their photograph with their sun-sign printed.
B&E: The public hasn’t seen too much promotion for the event so far. What are the reasons for the same?
KB: We were trying to do innovative promotion with economical costs, as we don’t have huge pockets to promote this exhibition. We have a event manager on board who conducts road shows for us. The idea was to position it at prominent locations so that it can create awareness among the public. We are also doing various school contact programs, wherein we are educating the children and inviting their schools to come, but it is just one part of the target segment as their parents will be the ones who will encourage them to take up philately. The other segment is elderly citizens and as philately is a very rewarding and interesting hobby that does not require much hard work, we believe we will be able to attract that segment as well. We have limited our activities to Delhi and NCR region, as these will be the areas from where the footfalls will come.
B&E: With the promotions you have done, what kind of footfalls are you expecting in this seven-day long event?
KB: We are planning to bring in about 3,000 kids everyday. However, as it is being done after such a long time, we are not very sure on what kind of footfalls we will get. Apart form the kids, there will be many renowned philatelists coming to the event. But 3,000 is the minimum that we are expecting to start with and we hope that it exceeds our expectations.
B&E: The hard reality is that with technologies like e-mails and mobile phones, people have stopped writing letters. How do you view the trends for India Post?
KB: It is a fact that with e-mails and mobile phones coming into the picture, a certain set of people have stopped writing letters, but even then, the overall volume has been on a rise for the last two years at least. It is mainly because of the fact that a lot of official and business mails are sent through India Post. We hardly have any competition with courier companies, as they take only the creamy layer. Our network of 1,55,000 post offices is unmatched, as even China Post has only 50,000 post offices.
KB: We had come up with three sets of scented stamps in the 1990s. As we wanted it to be quintessentially Indian, we launched the first set on sandalwood followed by one on rose and one on jasmine. But a lot of research goes into making these stamps. Normally, we don’t reissue stamps, but we will be coming up with similar stamps in the case of zodiac signs just to appeal to the children, as we will offer customised stamps where children can have their photograph with their sun-sign printed.
B&E: The public hasn’t seen too much promotion for the event so far. What are the reasons for the same?
KB: We were trying to do innovative promotion with economical costs, as we don’t have huge pockets to promote this exhibition. We have a event manager on board who conducts road shows for us. The idea was to position it at prominent locations so that it can create awareness among the public. We are also doing various school contact programs, wherein we are educating the children and inviting their schools to come, but it is just one part of the target segment as their parents will be the ones who will encourage them to take up philately. The other segment is elderly citizens and as philately is a very rewarding and interesting hobby that does not require much hard work, we believe we will be able to attract that segment as well. We have limited our activities to Delhi and NCR region, as these will be the areas from where the footfalls will come.
B&E: With the promotions you have done, what kind of footfalls are you expecting in this seven-day long event?
KB: We are planning to bring in about 3,000 kids everyday. However, as it is being done after such a long time, we are not very sure on what kind of footfalls we will get. Apart form the kids, there will be many renowned philatelists coming to the event. But 3,000 is the minimum that we are expecting to start with and we hope that it exceeds our expectations.
B&E: The hard reality is that with technologies like e-mails and mobile phones, people have stopped writing letters. How do you view the trends for India Post?
KB: It is a fact that with e-mails and mobile phones coming into the picture, a certain set of people have stopped writing letters, but even then, the overall volume has been on a rise for the last two years at least. It is mainly because of the fact that a lot of official and business mails are sent through India Post. We hardly have any competition with courier companies, as they take only the creamy layer. Our network of 1,55,000 post offices is unmatched, as even China Post has only 50,000 post offices.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
