Thursday, June 17, 2010

Kochi International Marina, the first of its kind in India

More revenues from Kochi Marina will definitely lead to a business boost to Kerala in general and Kochi in particular. Since Kochi is one of the major destination for sea-based adventure tourism, the new marina facilities will attract thousands of tourists. Kochi also has a world class natural port, the Port of Kochi, and an international airport, it has the potential to attract tourists to destinations in Kerala like Thekkady and Munnar. It will also benefit all sorts of existing business operations in Kochi. The inflow of tourists will contribute toward the expansion of transportation, hospitality industry, the spa treatments, the ayurvedic business and heritage spots. The newly opened golf course and country club at the Cochin International Airport will also help boost tourism in the state.

The marina is situated close to the international maritime route at the south west coast of the Indian Peninsula. It has favourable conditions and minimum tidal variations throughout the year. The potential of the Kochi International Marina also lies in the fact that even without any proper infrastructure, numerous yachts visit Kochi every year. And majority of them are from European nations like the United Kingdom, Finland and Norway apart from New Zealand and Australia.

The people of Kerala are very happy as they foresee their dreams materialise with the arrival of hundreds of pleasure boats in their home town. They are optimistic of the major leap the local business is going to get. Still they are a bit worried about the shortage of infrastructural facilities in the state. They are of the belief that Kochi is far behind other major Indian cities when it comes to road facilities, power supply, drinking water and law and order situation. The roads are dilapidated throughout the year.

People of Kochi also want strikes and hartals to end. When an international or domestic tourist is held up in Ernakulam or Kochi due to a strike, it leaves a bad impression and sends out a wrong message on the part of the state authority. The power sector is also in dire need of further development. Even though tourists are not subjected to attacks in Kochi or Kerala as a whole, this area needs further improvement in general. So, there should be a concerted effort from all concerned to improve the system in and around Kochi. The Kerala Tourism Development Corporation should have its strong presence in Kochi to tackle every hitch that may appear and hinder the smooth running of the new venture.

Since majority of the navigators are going to be foreigners, smooth co-ordination between the police and tourism officials is of paramount importance. With the number of foreign footfalls slated to rise, the police and Intelligence authorities need to be extremely cautious.

As the Kochi Marina is expected to be a stopover for ships coming from Sydney, Dubai, Singapore and European ports, it would significantly enhance the prospect of cruise tourism in Kerala. But to effect this, the state needs to tap the opportunities and have better infrastructure as it would go a long way in attracting tourists to the state.

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Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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