Tuesday, August 05, 2008

Per capita income rising

Then there is the rather weird strategy that Manav adopted during 2007 – of expanding his fleet size (which currently stands at 9 Cessna jetplanes) by ‘zero’. Yes, you read that right; at a time when perhaps only the Martians were making money (with their UFOs?!) in the domestic aviation business, and everyone had taken up ordering planes as their newest found hobby, Manav sat quietly. “We took a decision to consolidate and not to add even a single extra aircraft in 2007. The primary reason being that if capacity expansion took place at such irrational speed, breaking even would become impossible,” explains Manav. With infrastructure improving and with the per capita income rising (implying more clients for Club One), Manav now plans to add more aircrafts to his fleet. He explains further, “We are also thinking of launching subsidiary companies to cater to different segments. We are going to focus a lot on building our own infrastructure and will add aircrafts as our infrastructure gets stronger by the day,” adding that the company already has two maintainence, repair & overhauling (MRO) facilities in Delhi and Mumbai.

In its bid for careful expansion, Club One Air is now looking at the hub and spoke method with hubs being established in big cities like Delhi, Mumbai, Bangalore, et al, and spokes in smaller cities like Chandigarh, Kanpur and Mysore. Some would call it a dilution of focus from carriage to MRO business, yet in this era of competitive bloodfights and rising air fuel costs, Manav’s focus is on earning additional revenues from every possible quarter. “We will take another 25 years to reach the levels where airlines in US have reached. They have 130,000 small planes there today. In India, we only have a tiny 250! In another 25 years US will have another 250,000 million, but we will be much closer then,” asserts Manav.

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Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative