Articulate or irrational, juvenile or mature, an impulse or a whim… it really does not matter as long as your moniker delivers the goods, says NAVEEN CHAMOLI
How would you like to wake up one morning without a name? The question sound’s bizzare, doesn’t it? 
Actually the scenario would present an uncomfortable situation for just about anyone in whose life such a momentous event unfolds. Okay, now just imagine a Fortune 500 multi-billion dollar company being confounded with a similar fate. Visualise the mayhem that would be unleashed on the unsuspecting employees, markets, shareholders, debtors, creditors, competitors, not to mention the bewilderment of the consumers. Get the picture? No. Okay. Let’s look at the life-saving questions that neo-entrepreneurs try to answer when launching a new company: Will venture capitalists fund the project?; Will talent buy into your vision and join you?; What is the revenue model?; When will you break even?; How big is the market?; Who will be the competition?; Is your product/ service/ technology unique? The questions, each more critical than the other never cease. Unfortunately, in the pandemonium, an equally important question loses out: have you thought of your product’s brand name and what should your brand stand for? Egads! Questions and more questions. One hopes that by now the reason for all the above theatrics and hysterics is clear. Typically, brands are worth 10-20% of a company’s capitalisation, often worth even millions and sometimes billions of dollars. Just as naming your new-born baby is important for his unique identity in society, so is naming your brand crucial to your company’s development. No doubt, naming is an emotionally loaded topic, for parents, consumers, organisations and even countries (refer the confusion over naming us India, Bharat or Hindustan?)
Actually the scenario would present an uncomfortable situation for just about anyone in whose life such a momentous event unfolds. Okay, now just imagine a Fortune 500 multi-billion dollar company being confounded with a similar fate. Visualise the mayhem that would be unleashed on the unsuspecting employees, markets, shareholders, debtors, creditors, competitors, not to mention the bewilderment of the consumers. Get the picture? No. Okay. Let’s look at the life-saving questions that neo-entrepreneurs try to answer when launching a new company: Will venture capitalists fund the project?; Will talent buy into your vision and join you?; What is the revenue model?; When will you break even?; How big is the market?; Who will be the competition?; Is your product/ service/ technology unique? The questions, each more critical than the other never cease. Unfortunately, in the pandemonium, an equally important question loses out: have you thought of your product’s brand name and what should your brand stand for? Egads! Questions and more questions. One hopes that by now the reason for all the above theatrics and hysterics is clear. Typically, brands are worth 10-20% of a company’s capitalisation, often worth even millions and sometimes billions of dollars. Just as naming your new-born baby is important for his unique identity in society, so is naming your brand crucial to your company’s development. No doubt, naming is an emotionally loaded topic, for parents, consumers, organisations and even countries (refer the confusion over naming us India, Bharat or Hindustan?)Phonetics, Allusion,Alliteration or Plain Genetics
You could be a chief engineer for General Motors who quits and buys the Maxwell automobile works, and changes the car name to his own. But then everyone 
is not Walter P Chrysler. Be social. Talk to your employees and their families and you could possibly name your car after one of their daughters, Miss Mercedes.You enjoy the Grand Prix! Then you could name the fifth car company to be acquired under your General Motors flagship after your favourite Swiss-born race car driver: Louis Chevrolet. You could be a designer working under the personal supervision of Herr Fuhrer Adolf Hitler on what the latter called “the peoples’ car” – the Volkswagen. Later you could use much of the engine and chassis parts to build a sports car which would bear your name or at least apart of it: Dr Ferdinand Porsche.You could be standing in front of a shaving mirror, in the year 1885 with your razor performing its job as well as always. Suddenly you realise that very little of the blade was actually used in the shaving process.
is not Walter P Chrysler. Be social. Talk to your employees and their families and you could possibly name your car after one of their daughters, Miss Mercedes.You enjoy the Grand Prix! Then you could name the fifth car company to be acquired under your General Motors flagship after your favourite Swiss-born race car driver: Louis Chevrolet. You could be a designer working under the personal supervision of Herr Fuhrer Adolf Hitler on what the latter called “the peoples’ car” – the Volkswagen. Later you could use much of the engine and chassis parts to build a sports car which would bear your name or at least apart of it: Dr Ferdinand Porsche.You could be standing in front of a shaving mirror, in the year 1885 with your razor performing its job as well as always. Suddenly you realise that very little of the blade was actually used in the shaving process. Could there be a new type of blade, one practically all edge. And one that made shaving cuts and accidents nearly impossible… better still disposable. Then before your competition could say ‘Jack Brown’ you designed a blade that was thin, flat, efficient, cheap, and disposable. And well, your surname happened to be Gillette, so you decided to dedicate your idea to yourself. Congratulationsand welcome!You could also be a pharmacist. Not just any pharmacist, but one who invented a “brain tonic” in 1886, which among other ingredients had “the properties of the wonderful Coca plant” and the famous “Cola nuts” and you sell the world’s most valuable brand to be, for five cents per glass. Thanda, really thanda!Maybe, your biggest (and only) client is the Army. So aptly you decide on the name that comes from saying out aloud the Army’s nick name for “General Purpose” or “GP”, and hey pestro, you have a brand new name for your vehicle: Jeep.But then why take the trouble to go through short forms and long forms. All that you could do is recycle an old name, maybe even that of your competitors’. The name Explorer, for instance, was a 1954 Chrysler concept car before it became a Ford sports utility vehicle (SUV). Mahindra’s Scorpio was a name of another automobile elsewhere in the world.
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and support from some of the world's leading organizations. IIPM students visited various organizations in Europe, North America & Asia during the months of March, April and May 2002 and understood global dynamics of managing international businesses and undertaking strategies in multi-national corporations. Finally, this culminated in the World Conference on Global Opportunities and Threats conducted at the ADIU Convention Center, National Chambers of Commerce & Industry, New Delhi on July 1st, 2nd and 3rd 2002 wherein student & faculty participants from various business schools across the world were sponsored by IIPM to participate and learn from the combined experiences of various IIPM students & faculty. Many multi-national corporations also sent their corporate participants to the conference, thus enhancing the industry involvement. The conference was a huge success with extremely high levels of involved learning gained by participants from across the world. Commendation Certificates and Letters of Appreciation were designated and awarded to various top management personnel in organizations across the world for contributing to the GOTA programme. 
ut on record the Outstanding support from HRIC...in the Business Consulting Practice of Andersen..." ADIU Online Library becomes one of the largest online library resource database in the world. Students of the Class of 2004 joined the best that the industry had to offer. More than 100 companies participated in this year's campus placement session. The companies that vied against each other for recruiting the Class of 2004 included HSBC, LG, McKinsey & Co, PricewaterhouseCoopers, Electrolux, Asian Paints, ICICI Prudential, Coca Cola, HDFC Bank etc. More than 20% of the companies that came to the campus were first time recruiters. Like last year, the specialization stream that took the maximum recruitments was again marketing. However, Salary average was the highest in the Finance specialization. HR and IT were at ranks below Marketing & Finance specializations. 
f Planning and Management’s Alumni Network looks forward in fostering valuable connections between students and alumni and providing useful benefits to members for life on campus and beyond. A vast number of IIPM Alumni have distinguished themselves in almost every aspect of management across the world. Those waiting to enter the corporate world would come into interaction with the successful alumni and would be able to learn from their experiences as well. 
participated in the Institute’s Undergraduate, Post-Graduate and Fellowship Programs. The student members will be invited to the alumni meets and will also receive privileges such as special invites to college events, social activities, seminars etc. The Institute’s activities and programs for its alumni are directed towards building lifelong bonds of kinship with the Institute.