Filmmakers chase the ‘Long Tail’

Reaching out to the perfect audience in newer ways…

Typically, the months leading up to summer are quite dry at the box office when it comes to new films. Studios and producers are busy devising strategies for the big budget summer releases and rarely, if ever, look at the mass audience during this time. Of course, independent movie makers, a kind underrepresented in India but quite a force out west, look to make the most of the opportunity. So, last week you had movies like Nandita Das’ Firaaq, Raja Menon’s Barah Aana or Little Zizou, Sooni Taraporewala’s little Parsi flavoured oddball before that. Director Samir Karnik, who had made Heroes, is confident about the movie theatre’s future, “People still love going to the cinemas and like watching movies on the big screen.” But in the same breath he says, “It’s not easy for everyone to afford a movie in the theatres, that’s the reason they find the easier way and watch movies on the net or otherwise.” That begs the question: Are there ways other than the silver screen to reach out to the targeted audience?

Of course, there are the usual rounds of the festivals and even direct to DVD releases but in this age of media driven by people power (think YouTube, Facebook etc.,) shouldn’t filmmakers, producers, studios and distributors be also thinking of ‘alternative’ channels of reaching out? Even if in limited numbers, they actually are. Director Wayne Wang (Maid In Manhattan) premiered his film The Princess of Nebraska in 2008 in the ‘You Tube Screening Room’ whereas Steven Sorderbergh plans a simultaneous video-on-demand release for Che

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Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
 

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Management Guru Arindam Chaudhuri
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IIPM B-School Facebook Page
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IIPM : The B-School with a Human Face

Link-ups and break-ups…

Link-ups and break-ups… it’s all happening on the Internet.

One could praise this tech-creation for forging new relationships, but the same can also be the culprit of broken relationships. A space where youngsters log on to find that special ‘someone’, also has those who enter the cyber world to get away from his/her someone. The hit Facebook fad has seemed to catch on to all, young and old. If you’ve watched the movie, Mitr, you’ll know that there are circumstances in life which can make one resort to an alternate source of companionship, to which agrees Deepti, who has been married for seven years. “I have an account on Orkut and Facebook and there are times when I’ve added strangers from a common interest community to chat at times. Though I haven’t been attracted to anyone, it still, is addictive,” she giggles and adds that she wouldn’t find it surprising if someone gets intimate and perhaps even “romantically involved” through such sites. Priyanka, not a very net savvy woman, shares, “My husband is very fond of on-line chatting and keeps in touch with friends through Facebook. Sometimes, when he surfs for long hours, it makes me slightly insecure and although I shouldn’t, my mind still forces me to peep into his laptop and check on him!

Social networking sites, being a rather recent trend in India, haven’t been the reason for as many break-ups and link-ups as compared to the West. Pranav Akhauri, a student in New York says, “Facebook is almost like a ‘life-update wall’ for most people here. Many hearts meet and many hearts break on Facebook, and the world gets to know about it.” When asked about his opinion on this, he sums it all up saying, “Years ago, connections were made and broken through letters, then came the telephone, and then the SMS. It has all been developed to facilitate communication… Today it is the Internet and tomorrow there will be something else… and life will go on!”

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Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
 

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links

IIPM : The B-School with a Human Face

What’s up?

How many of us give a real answer to this question when asked across a computer screen?

Author William Dalrymple’s City of Djinns renders a vivid picture of the several rebirths of Delhi. In fact, the roots to present-day Delhi’s class and cultural setting, as per the author’s research and contemplation, lies in the 1947 partition. It may lead one to brood over why those abandoned yet strong roots, still redolent of affection, couldn’t influence most of these migrators to come back, even for a visit? Perhaps, digital divide between the times then and the times now is the answer to this regrettable disconnect. Though the presence of media and the Internet would have helped in knowing the real situation on the ground beyond the spin doctors’ versions, the presence of a social networking site with its ability to trace old pals (and foes) could facilitate reconciliation and healing for many on the personal front. Yet, despite the hope of connectedness that a social networking site such as a Facebook or a Skype and their likes build for separated hearts, there are researches across the world that are showing the contradictory impact of technology. Results show that people lack real friends and feel isolated owing to excessive dependance on the computer for communication purposes. In a recent study by the Duke University on Americans, the social disconnect in terms of sharing personal important issues was found to be widening. ‘From 1985 to 2004, the percentage of people who said there was no one with whom they discussed important matters tripled to 25%; the same study found that overall, Americans had one-third fewer friends and confidants than they did two decades ago.’ Another research by the Michigan University suggests that college students today are less empathetic than those of the previous generations.

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Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links

Facebook & Stories!

Ever since Facebook founder Mark Zuckerberg extended the social networking portal beyond Harvard in 2004, it has been one of the largest revolutions in the global social networking industry globally. With the website reaching a record 500 million users recently, it seemingly has close to 8% of the total population on the planet registered on the portal. The latest feature being added to Facebook is the Facebook Stories link, that is basically an application that allows users to pen down the legacy of how Facebook became an integral part of their lives. While critics label the new feature immodestly boastful, the fact is that this is an extremely clever move, with the feature aimed to showcase to the world brilliant case studies of satisfied consumers straight from the horse’s mouth. Stories of over the top happy users have already started to do the rounds, evidently with much help from the PR machinery of Facebook. Still, as per one recent National Geographic survey, Facebook, despite being the leading social networking site in the world, finds few takers in countries like China, Russia, Brazil, Japan and the sorts. Even countries like India have legacy social networking sites like Orkut still garnering more usage than Facebook. Reports estimated Facebook’s 2009 revenues to be close to $1 billion. For Facebook to have an objective of becoming larger than that, the next big step has to be streamlining its advertising offers to clients.

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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
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