Showing posts with label 4Ps Business and Marketing. Show all posts
Showing posts with label 4Ps Business and Marketing. Show all posts

Saturday, July 14, 2012

Survival of the Weakest, the new mantra for Responsible Leadership!

This is one of the most challenging pieces that I have ever written for this magazine. In Business & Economy, I generally limit myself mainly to writing the back of the book column. However, this time, when my editorial team requested me to write for the cover story as well, since the cover topic was on responsible leadership – one of my key areas of passion – I got excited immediately and gave my consent. Then came the bombshell. India’s pride, the Dean of Harvard Business School, Dr. Nitin Nohria was also writing for the same cover story! As if that were not enough, they also told me that the two people I personally admire the most, J. J. Irani and Kris Gopalakrishnan were also contributing! I was left stumped and excited at the prospect of writing for a cover story which was to have such luminaries contributing! And that’s why it was a great challenge to decide what to write on. After putting considerable time to it, I thought that it was pertinent to write about a personal favourite theory of mine that I wrote about in my book The Great Indian Dream; and the theory is the Survival of the Weakest! Although it was intended to be more of an economic theory, I think that it is perhaps the most important aspect of responsible leadership that our country’s leaders – political as well as corporate – need to follow.

I have always believed that driving an organisation by looking only into profits is like driving a car by looking only into the rearview mirror: it tells you about the road you have been through but not about the road ahead. Today’s entrepreneurs, leaders and businessmen carry the responsibility to take India into the new world order. This requires leaders with a vision who understand the seriousness of the responsibilities they carry. But for this, they first need to understand their country well.

India is ranked 119th out of 169 countries in the world in the Human Development Index for 2010. Today, around 37% of the Indian population is living below the poverty line as per the Tendulkar committee report in 2010. As recently as in 2004-05, the government estimated that 25.7% of the population (and not 37%) was living below the poverty line! The Director of the UN Research Institute for Social Development, Thandika Mkandawire, has commented that the Indian data (with respect to poverty estimates) is “always controversial”. As is known, the poverty line in India was recently defined at Rs.32 per person per day for urban areas and Rs.26 per person per day for rural areas. Only Indian politicians and economists with all their insincerity have the ability of calling this a poverty line. This should be called the destitution line. As per the government, earning Rs.960 per head per month is enough to be above the poverty line in urban India! No wonder that in the red light district of Bombay, Kamathipura, women are bonded into prostitution today because years ago their grandparents took loans ranging from Rs.12 to Rs.50! Today, we contribute 1.32% to the world’s total exports (WTO figures for 2009). Compare it with China, which contributes 9.6%. Their percentage might still seem lower because of their phenomenally competitive prices.

But to realise the Chinese impact, one has to just visit the shops of Europe and USA and pick up any product – from the cheapest of utility items to the costliest of designer goods – to discover that they are all ‘Made in China’. India alone accounts for around 35.5% of the total adult illiterate population of the world (283.1 million illiterate adults in 2010); yet, we are excited about being the country with the most qualified & educated human resource. In India, we have 1 Indian doctor per 2,400 Indians but we have 1 Indian doctor serving every 1,325 Americans in the US!

Today, 40% of Bombay is a slum and 35% of Delhi defecates in the open. Only 232 towns in India have a working sewer system and that too partially including Delhi. Around five lakh people still carry human excreta on their heads everyday. India ranks 67 on the Hunger Index for 2010 taken out by the International Food Policy Research Institute (IFPRI) and is home to 42% of the world’s underweight children under the age of five (Nepal, Pakistan, Sri Lanka are better, and so are Sudan, Lesotho, Uzbekistan and Rwanda). We created such a lot of noise when just about 50 people died of plague because the richer segments of our economy were also under danger. But when around 370,000 people die every year of T.B. and nearly half a million people suffer from diarrhoea everyday, no one raises a whisper. China has around 60% of arable land compared to India. Their annual food production at the same time is 550 million tonnes (2011 projections) as against the 241.56 million tonnes that we produce (RBI, FY 2010-11).

We still see leaders in India who just talk or play the unending blame game, a corporate world which still cannot go beyond seeking concessions from the government, an NGO sector which has become an industry in itself and also the rest of us, who have little choice but to watch helplessly, waiting for crusaders like Anna Hazare to come along. With a crippling lack of leadership at the government level in the country and oceans of sufferings around us, one often wonders if India truly is a democracy, when people don’t have basic rights to food, drinking water, health, sanitation – in short, the right to a life of dignity, or in most cases, the right to life itself. Contrast this with neighbouring China, where things happen through massive top down planning from the government at the centre. Growth in China has also succeeded in rapidly lifting people out of poverty. UNDP data states that incidence of rural poverty went down in China from 30.7% in 1978 to just 1.6% in 2007. Clearly, this makes it not only a country which has taken far better care of the poorest of poor, but even a far more strong market for business as compared to India.

What has worked, to the extent it has, in India is the private sector post the liberalisation era. We would realise that entrepreneurs and leaders of the India of today have this tremendous responsibility of taking this country of poor, uneducated, unemployed and ill-fed ahead towards a new beginning. Looking at the central leadership issues, India has to necessarily be a bottom-up growth story led by private enterprise. For this, the private enterprises need to realise the importance of utilising the various lobbies that they control like CII, FICCI et al to pressurise the government to come out with pro-people and anti-poverty policies to help this country grow. Private players need to come out of their petty and short sighted vision and focus upon the larger interests of the country.

They need to realise that in the country’s interest lies their interest. No amount of management and marketing techniques can enable corporations to have a more than 10 to 15% growth in their market – but the market can be expanded by more than 1000% by increasing the purchasing power of the people. Then, instead of the middle class being an approximate 100 million, it would become more than 500 million. This common sense economics should be clear to everybody. Otherwise, we will keep standing and watching most FDI flow into China with its much larger market base. If the purchasing power levels in India increase, these very entrepreneurs who command no respect in the global arena today will walk with their heads held high tomorrow. This is exactly where survival of the weakest comes in.


Friday, July 13, 2012

In an exclusive conversation with B&E’s Mona Mehta, M. V. Nair, Chairman and Managing Director, Union Bank of India (UBI), talks about the expected growth of the bank in the coming year

In an exclusive conversation with B&E’s Mona Mehta, M. V. Nair, Chairman and Managing Director, Union Bank of India (UBI), talks about the expected growth of the bank in the coming year and the initiatives UBI is planning to take to make retail lending more consumers oriented. 

B&E: Your retail lending portfolio grew over 28% (y-o-y) last year. In fact, it’s around 11% of your total loan book at present. Are there any plans on the anvil to expand it further this fiscal?

MVN:
UBI is focused on increasing its retail loan portfolio. There is a huge opportunity in retail loan segment due to favourable demographic profile, increasing migration to urban centers and a general rise in consumer aspiration. The retail penetration in India, measured by retail loans to GDP ratio, is about 9.5%, quite lower when compared to mature markets where this ratio ranges from 15 to 20. Considering this potential, UBI is gradually building a robust retail lending model. In fact, today we have 46 specialised branches called, ‘Union Loan Points’ for retail loans. These branches have exclusive focus on retail loans and also leverage the lead management technology for converting the leads from other branches into real business. We are also offering specific loan products in order to meet the customised needs of various segments. Today, technology can be leveraged in many ways and one interesting thing can be tracking the number of products availed by an average customer and then cross-selling to those whose availment is below the average. We are gradually building this capability that would provide us advantage in deepening the retail lending customer base.

B&E: What about UBI’s rural presence? How do you plan to augment it further?
MVN:
Rural and agricultural banking are significant areas of priority for the bank. Almost 55% of our branches are located in centers which cater to the needs of people whose livelihood is dependent upon agriculture and allied activities. Going forward, bank will open significant number of branches in rural centres in order to facilitate meaningful financial inclusion. This will include at least 25% of new branches in unbanked rural centres (Tier 5 & Tier 6). Any one technology can not suffice the needs of rural areas due to the locational issues and different comfort of the people for a particular technology. Therefore, UBI is using a host of technology platforms to reach out to the masses. This includes biometric cards, ATMs and mobile banking. In fact, we have recently tied up with Nokia for our co-branded product ‘Union Money’. Under this a person can transfer the money, pay his utility bills just by visiting any Nokia outlet. Then there are business correspondents who reach out to the people using biometric card technology.

B&E: Your expansion plans for the current fiscal...
MVN:
UBI today has more than 3,000 branches and nearly 2,700 ATMs across the country. There is still vast scope for deepening our presence in pockets of emerging growth centres. In FY 2012, a total of 400 branches are likely to be opened. Of the new branches, significant share will be for branches in hitherto under-banked centres. Similarly, we are planning to increase our ATMs to 5,000 by end of the current fiscal. As far as international expansion plans are concerned, UBI would expand in select geographies. Presently, the bank has approvals from the Reserve Bank of India (RBI) for converting the representative office in London (United Kingdom) into a subsidiary and representative office at Sydney into a branch. The bank also has approvals for opening a branch each in Antwerp (Belgium) and Dubai International Financial Centre and representative offices at Johannesburg (South Africa) and Toronto (Canada). The process of obtaining approvals from the respective foreign country regulators are at various stages.


Thursday, July 12, 2012

The only option in that case for Iran is to be nuclear armed to save itself from NATO and Israel!

Without Syria, the isolation of Iran would be certainly complete! Iran would be without any friends in the sea of Arab countries (& Turkey, which is also a US ally) surrounding it. In any case, Iran is bleeding from the cumulative influence of sanctions – which have cost them between $25-30 billion – and hundreds of companies have moved out! It would be an easy pawn for NATO and Israel if they resort to military aggression and turn it into a US protectorate as they have done for Afghanistan, Iraq & Libya.

Under these circumstances, possession of nuclear weapons is a necessary evil for Iran, which will act as a deterrent to the forward deployments of NATO and Israel in the region. It will also presage a strategic leverage in the region to offset (at least to some extent) American influence against the country. Nuclear weapon capability is being cited as a vindication for a war on Iran. But if Iran can manage a bit of real posturing, it may be able to defend itself. Of course, that is only relevant if it genuinely sticks to the posturing part of the deal!


Monday, July 09, 2012

Application of the FCFS principle was faulty

Rajan S Mathews, Director General, Cellular Operators Association of India (COAI)

B&E: Does the SC judgement on 2G spectrum scam reflect on how telecom players did business in India?
Rajan Mathew (RM)
: I do not think that is fair to say. Companies usually react to what the government puts out. Government enunciates the methodology and companies respond to it. This is not to say that companies do not act inappropriately. There have been instances when we have left the matter to courts, investigating agencies and vigilance, to determine who acted appropriately and inappropriately, legally or illegally.

B&E: The apex court’s judgement is very stern. Do you see clarity in terms of where the industry is headed?
RM: There is clarity in terms of where the industry will go. However, there is lack of clarity on some aspects of implementation of the order. The Supreme Court has said that the first-come-first-serve principle applied was faulty. The way to go forward is the auction. We support auction but FCFS, inherently, is neither good or bad. The SC says it is open to abuse. A lot of aspects of life like getting a train ticket is based on the concept of FCFS. The notion of FCFS is not flawed. What the court basically said is that when it is applied to this issue of scarce natural resources, then we have to adopt a methodology that ensures citizens’ interests and maximises value.

B&E: There are apprehensions that FDI flow will take a hit in the telecom sector after the judgement. What do you say?
RM: We have been seeing the actual impact. Those players whose licences were cancelled, their stocks took a beating and for those with licences, their stocks went up. The investors are saying, “we want clarity.”

B&E: Is that the lesson you draw from the entire judgement?
RM: There are some key factors that investors look for - predictability, clarity, certainty and transparency. If any of these canons is put to risk, investors gets nervous. In this particular instance there was no clarity. On the issue of predictability, we have an independent judiciary that will step in. That is what happened when there was lack of will to fix the problem, which is good news. Investors invariably look to the judiciary for adjudicating on matters of contractual obligations. If investors get nervous about contractual obligations, that’s a worry.

B&E: What about the telecom players whose licences have been cancelled?
RM
: The Supreme Court says that the contracts itself have been one-sided. Let me illustrate. Even if you buy a stolen car in good faith, the law says you have to return it back to the rightful owner. On the issue of the 2G scam, the government itself did not repudiate the licences. The telecom players are innocent. Protect them. But if the court and investigating agencies find operators’ conduct wrong, bring them to book. But give them a hearing in the court. Don’t do things arbitrarily.

B&E: On the issue of re-auctioning of the 2G spectrum, the government expects a huge windfall . With telecom players already having paid so much for BWA and 3G, is that kind of money really available with them?
RM
: I don’t think that kind of money is available with domestic players. That is why the government itself indicated that it would raise the FDI limit in the sector to 74%. Government knows that the aggregate has to come from international investors. If you look at the 12th Five Year Plan proposals for the telecom sector, the preliminary numbers put out by the Planning Commission suggest Rs. 6,500 billion as the outlay for rolling out various initiatives by government. They themselves admit that 80% of that will have to come from international sources.

B&E: Will companies like to go for bidding when the incumbents already have sufficient spectrum?
RM
: First of all, people should not expect the kind of prices that came from 3G. 3G had artificial scarcity built into it. The 750 MHz is coming out by the end of the year. This was not the case in the first round of auction. So the whole scarcity and time frame of spectrum has been made clear. Given all these issues, I don’t expect to see sky-high prices. Will it be more than Rs. 10.65 billion? Probably, because new entrants will come. So you will see robust but reasonable bidding.

B&E: TRAI, the sectoral regulator has invited comments from stakeholders on the issue spectrum allocation. What are your expectations on the same?


Read more..............

Source : IIPM Editorial, 2012.

An Initiative of IIPMMalay Chaudhuri 
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles. 

IIPM Best B School
India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting

Thursday, March 01, 2012

Big Mac gets the format right

McDonald’s success in India started with its very careful & calibrated approach and its adaptive ability. As it faces new challenges two decades hence, Ronald braces itself for another round of change.

“If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.” — Ray Kroc

It’s hard to match the kind of brand penetration that McDonald’s has managed globally. And the most interesting part of McDonald’s brand success has been its core value proposition – consistency in terms of products (with intelligent localisation to suit specific markets), quality, store design, amenities, services et al – multiplied several times over across around 32000 restaurants globally. Their consistency proposition even extended to price points to a large extent, which is why The Economist came out with the Big Mac Index – basically a seat-of-the-pants measure of calculating the purchasing power parity between two currencies by comparing the prices of the Big Mac burger (which is made globally using exactly the same process and material) in the nations whose currencies have to be compared.

As pointed out several times in the book Behind the Arches by journalist John F. Love, McDonald’s initially wasn’t the customer-centric company we know it today, and neither was it as growth-centric. Ray Kroc was the person who not only developed the blockbuster franchise model (by purchasing the original eatery model from brothers Roger and Maurice McDonald) to multiply restaurants at a huge pace, but also institutionalised processes to the extent that they became gospels. By the time investigative journalist Eric Schlosser brought out his bestseller Fast Food Nation (where he pointed out that wherever America’s fast food chains go, waistlines inevitably start expanding), McDonald’s had traversed a journey of more than six decades in US of A and also taken its business global at an astonishing pace. Over time, it has tackled numerous challenges and heartbreaks (the recent one in Iceland) in its global expansions, and proved resilient and resolute enough to move on.

In the same league, McDonald’s in India managed to combat the challenges, particularly the ‘beefy’ ones, and competition in this country. But unlike what it did in most other markets, McDonald’s forayed into India with a lot of focus on desi consumers. Promoters Vikram Bakshi and Amit Jatia, the JV partners of McDonald’s in India (north & east and west & south respectively) knew that catching the imagination of the Indian public, which was just getting acquainted to global brands & concepts was tough. When its contemporaries were going aggressive, McDonald’s followed a slow strategy. Yum Brands came to this country in 1996 and opened its store in the same year. But not McDonald’s! It launched the first outlet in same year with Pizza Hut but its initial entry was six years ago in 1990. With a steady approach, it tapped the Indian market and waited six long years. “The first challenge that McDonald’s faced was the lack of a cold chain facility. The initial years went into setting up a successful cold chain. It has immensely benefited farmers at one end and also enabled customers to get the highest quality food products,” says MD Amit Jatia.

Slowly and steadily, the Mac succeeded in building a cold chain around the country without facing the multifarious problems faced by its other American counterparts and stalwarts. The result is that today, all suppliers are an integral part of the McDonald’s cold chain. For instance, Trikaya Agriculture, a major supplier of iceberg lettuce to McDonald’s India, is one such enterprise that is an intrinsic part of the cold chain. Exposure to better agricultural management practices by McDonald’s has made Trikaya Agriculture extremely conscious of delivering its products with utmost care. Trikaya, with the help of McDonald’s, cultivates this winter vegetable throughout the year in Talegaon, Maharashtra. McDonald’s has provided assistance in the selection of high quality seeds and exposed several farms to advanced drip-irrigation technology, allowing small agri-business suppliers in Maharashtra to provide fresh, high-quality lettuce to its restaurant locations thousands of kilometers away.

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2012

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting

IIPM in the league of best management institutes of India.....

IIPM Prof. Arindam Chaudhuri on Internet Hooliganism
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
Planman Technologies

Thursday, December 29, 2011

Scaling new heights

Around the time newly crowned 2011 Formula One World Champion Sebastian Vettel was establishing his own world record at Suzuka, Japan, the Red Bull Racing team was scaling new heights in India too. The reigning World Champions defied odds of every kind by ‘taking the high road’, literally. Red Bull Racing driver Neel Jani, a Swiss driver of Indian origin, drove the Red Bull Racing Formula One Show car on the world’s highest motorable road at the Khardung-La pass in the Leh region of India at a dizzying height of 18,380 feet. This makes Red Bull Racing the first Formula One team to have ever managed to transport, fire-up and drive an F1 car on what is arguably the most challenging driving terrain in the world. In fact, the Red Bull Speed Street Leh project marks another milestone for Red Bull Racing; it joins the team’s other impressive runs, including the Formula Santo Domingo Beach Run and the Canadian Red Bull Frozen One on ice. Seems like Red Bull is climbing up the ladder fast.

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting

IIPM in the league of best management institutes of India.....

IIPM Prof. Arindam Chaudhuri on Internet Hooliganism
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
Planman Technologies

Tuesday, March 15, 2011

Facebook & Stories!

FacebookEver since Facebook founder Mark Zuckerberg extended the social networking portal beyond Harvard in 2004, it has been one of the largest revolutions in the global social networking industry globally. With the website reaching a record 500 million users recently, it seemingly has close to 8% of the total population on the planet registered on the portal. The latest feature being added to Facebook is the Facebook Stories link, that is basically an application that allows users to pen down the legacy of how Facebook became an integral part of their lives. While critics label the new feature immodestly boastful, the fact is that this is an extremely clever move, with the feature aimed to showcase to the world brilliant case studies of satisfied consumers straight from the horse’s mouth. Stories of over the top happy users have already started to do the rounds, evidently with much help from the PR machinery of Facebook. Still, as per one recent National Geographic survey, Facebook, despite being the leading social networking site in the world, finds few takers in countries like China, Russia, Brazil, Japan and the sorts. Even countries like India have legacy social networking sites like Orkut still garnering more usage than Facebook. Reports estimated Facebook’s 2009 revenues to be close to $1 billion. For Facebook to have an objective of becoming larger than that, the next big step has to be streamlining its advertising offers to clients.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine

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Arindam Chaudhuri
Rajita Chaudhuri
Planman Consulting

IIPM in the league of best management institutes of India.....