Reaching out to the perfect audience in newer ways…
Typically, the months leading up to summer are quite dry at the box office when it comes to new films. Studios and producers are busy devising strategies for the big budget summer releases and rarely, if ever, look at the mass audience during this time. Of course, independent movie makers, a kind underrepresented in India but quite a force out west, look to make the most of the opportunity. So, last week you had movies like Nandita Das’ Firaaq, Raja Menon’s Barah Aana or Little Zizou, Sooni Taraporewala’s little Parsi flavoured oddball before that. Director Samir Karnik, who had made Heroes, is confident about the movie theatre’s future, “People still love going to the cinemas and like watching movies on the big screen.” But in the same breath he says, “It’s not easy for everyone to afford a movie in the theatres, that’s the reason they find the easier way and watch movies on the net or otherwise.” That begs the question: Are there ways other than the silver screen to reach out to the targeted audience?
Of course, there are the usual rounds of the festivals and even direct to DVD releases but in this age of media driven by people power (think YouTube, Facebook etc.,) shouldn’t filmmakers, producers, studios and distributors be also thinking of ‘alternative’ channels of reaching out? Even if in limited numbers, they actually are. Director Wayne Wang (Maid In Manhattan) premiered his film The Princess of Nebraska in 2008 in the ‘You Tube Screening Room’ whereas Steven Sorderbergh plans a simultaneous video-on-demand release for Che
Typically, the months leading up to summer are quite dry at the box office when it comes to new films. Studios and producers are busy devising strategies for the big budget summer releases and rarely, if ever, look at the mass audience during this time. Of course, independent movie makers, a kind underrepresented in India but quite a force out west, look to make the most of the opportunity. So, last week you had movies like Nandita Das’ Firaaq, Raja Menon’s Barah Aana or Little Zizou, Sooni Taraporewala’s little Parsi flavoured oddball before that. Director Samir Karnik, who had made Heroes, is confident about the movie theatre’s future, “People still love going to the cinemas and like watching movies on the big screen.” But in the same breath he says, “It’s not easy for everyone to afford a movie in the theatres, that’s the reason they find the easier way and watch movies on the net or otherwise.” That begs the question: Are there ways other than the silver screen to reach out to the targeted audience?
Of course, there are the usual rounds of the festivals and even direct to DVD releases but in this age of media driven by people power (think YouTube, Facebook etc.,) shouldn’t filmmakers, producers, studios and distributors be also thinking of ‘alternative’ channels of reaching out? Even if in limited numbers, they actually are. Director Wayne Wang (Maid In Manhattan) premiered his film The Princess of Nebraska in 2008 in the ‘You Tube Screening Room’ whereas Steven Sorderbergh plans a simultaneous video-on-demand release for Che
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human FaceProf. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
