Showing posts with label YouTube. Show all posts
Showing posts with label YouTube. Show all posts

Wednesday, October 17, 2012

Filmmakers chase the ‘Long Tail’

Reaching out to the perfect audience in newer ways…

Typically, the months leading up to summer are quite dry at the box office when it comes to new films. Studios and producers are busy devising strategies for the big budget summer releases and rarely, if ever, look at the mass audience during this time. Of course, independent movie makers, a kind underrepresented in India but quite a force out west, look to make the most of the opportunity. So, last week you had movies like Nandita Das’ Firaaq, Raja Menon’s Barah Aana or Little Zizou, Sooni Taraporewala’s little Parsi flavoured oddball before that. Director Samir Karnik, who had made Heroes, is confident about the movie theatre’s future, “People still love going to the cinemas and like watching movies on the big screen.” But in the same breath he says, “It’s not easy for everyone to afford a movie in the theatres, that’s the reason they find the easier way and watch movies on the net or otherwise.” That begs the question: Are there ways other than the silver screen to reach out to the targeted audience?

Of course, there are the usual rounds of the festivals and even direct to DVD releases but in this age of media driven by people power (think YouTube, Facebook etc.,) shouldn’t filmmakers, producers, studios and distributors be also thinking of ‘alternative’ channels of reaching out? Even if in limited numbers, they actually are. Director Wayne Wang (Maid In Manhattan) premiered his film The Princess of Nebraska in 2008 in the ‘You Tube Screening Room’ whereas Steven Sorderbergh plans a simultaneous video-on-demand release for Che


Source : IIPM Editorial, 2012.

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Friday, August 10, 2012

Pirates lay siege on Bollywood

Piracy is becoming a big threat for the film industry and after the recent ‘Tera Kya Hoga Johnny’ fiasco, everyone’s wondering about Bollywood’s next moves...

They inspire us, fascinate us, entertain and enlighten us, and at times they make us cry too, but more often than not, they help us to set our sorrows aside. The highlight of several light evenings with friends and family, films influence our lives in several ways. The least we could do in return is to pay the filmmakers their due and to take a stand against piracy. Piracy, or unauthorised copying and distribution of movies and music, is a crime. And the fact of the matter is, most of us, at some point or the other, download music, buy pirated movies, or watch movies on video sharing websites like YouTube. Different countries have different laws on copyright infringement but some people see it as evolution as a result of the rise of the Internet. But in all of this the people who suffer the most are the ones who have invested money, time and emotion in the movie, yet are deprived of what is rightfully theirs. One can’t possibly fathom the loss the producers, who invest a sizeable fortune into their films, incur.

Recently, the Neil Nitin Mukesh starrer and Sudhir Mishra directed film Tera Kya Hoga Johnny, in the final stages of post production, was leaked out on YouTube. Manu Kumaran, the producer of the film, had spent Rs. 12 crores on it. Understandably, this has caused an uproar in the Hindi film industry. Though pirated CDs are a common sight post the release of a film, something like this did come as a shock to most. “I think it is very unfortunate and very unfair to Sudhir and to the film and the whole industry that somebody from within the industry is catering to the black market and promoting piracy. Under the code of law, whatever the punishment is, it should be meted out to them as it is an absolutely unpardonable offence. All forms of piracy are bad; YouTube has the maximum reach and its misuse is widespread. I have heard of movies being downloaded from the Internet when they haven’t even come out. This is almost like putting it in the newspaper and providing it to everybody free of cost! It seems like somebody is mocking at the whole system and I think extreme measures should be taken,” says actor, director, producer, Vinay Pathak.


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