Showing posts with label 4ps. Show all posts
Showing posts with label 4ps. Show all posts

Wednesday, February 17, 2010

Five short years to end a 47 year-old marathon!

What its factory produces are dumped into Madhya Pradesh and today, outsiders are being allowed to rent apartments in the township, for lack of tenants. Steven Philip Warner visits a township that Nehru proudly inaugurated 47 years back, but today, is fast running out of breath...

His 5 ft 4 inch, light-pink pullovered figure stood right next to the PCO booth, outside the HMT Township main entrance gate; the notice at the main gate reading – ‘HMT Ltd. Pinjore, A Govt. of India Undertaking. Unauthorised Entrance Prohibited’. I was glad to be accompanied by a resident of the township and a former employee of HMT, who had worked for 30 years with the PSU, before he retired in February 2006. “You can look as far as you can to all the directions, and what you will see is a complete colony that was inaugurated by the late Pandit Nehru in 1962,” asserted Passi who was employed at the Machine Tools division of the Pinjore facility. The road which led into the township was clean and broad. And the surroundings were green enough to earn some carbon credits for the main factory, which stood to the north end of the colony. But that is where the good news ends for well-wishers of this township, literally.

“They are in a complete mess. The Machine Tools division is literally functioning underwater and even the tractor business is finding no buyers today,” claims Passi. The straight road led to a T-shaped diversion. At the end of the left turn, stood the huge HMT manufacturing facility, with umpteen multi-coloured tractors lined up alongside the road for lack of space inside the storage facilities. But to begin with, I decided to take a right where stood a school with its buildings painted yellow and about hundred children playing in the field. “When the GM of our HMT division [Passi couldn’t recall his name] could not get his son admitted anywhere close, he opened this school, and named it Central School, Pinjore. But then things turned rough, with employee count falling steadily at HMT and in 2004, a businessman from Delhi bought over this school and turned it private. It is called Millennium School, and is doing well,” added Passi with a smile. The school was affiliated to the CBSE Board and had levels from kindergarten to standard 12. After going on foot for five minutes, we reached Passi’s home, which he had occupied on a rental basis since 1991.

After a quick lunch with the family (him and his wife), I went for a stroll around the township. In the colony, I found two temples, a post office, two banks with ATMs (UCO Bank and PNB), a community hall named B. R. Ambedkar Auditorium (which was rented out for various functions to the general public, thus serving as a small revenue stream to HMT), an HP gas station, a dingy market where 50% of the shops had shutters on, and a sports club with dilapidated windows (where there were four souls to be seen – a man sleeping in the volleyball court, two young men in their early 20s contesting out at a game of table tennis and a four-five year-old child. For the records, all they had for the ladies was a room with few sewing machines!). Was this the fashion in which Nehru would have defined a healthy & prosperous township? Not certainly, looking by the manner in which we found the only clinic in the township, that would make a healthy person feel unwell by the manner in which the term ‘unhygienic’ seemed to be much appreciated by the authorities. It was called E. S. I. Dispensary and looked more unkempt than a stable!
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Tuesday, February 16, 2010

Solar Energy in Spain

Spain is forging ahead with plans to build concentrating solar power plants, establishing the country and Spanish companies as world leaders in the emerging field. At the same time, the number of installed photovoltaic systems is growing exponentially, and researchers continue to explore new ways to promote and improve solar power. This is the seventh in an eight-part series highlighting new technologies in Spain and is produced by Technology Review, Inc.’s custom-publishing division in partnership with the Trade Commission of Spain.

From the road to the Solúcar solar plant outside Seville, drivers can see what appear to be glowing white rays emanating from a tower, piercing the dry air, and alighting upon the upturned faces of the tilted mirror panels below. Appearances, though, are deceiving: those upturned mirrors are actually tracking the sun and radiating its energy onto a blindingly white square at the top of the tower, creating the equivalent of the power of 600 suns. That power is used to vaporize water into steam to power a turbine.

This tower plant uses concentrating solar technology with a central receiver. It’s the first commercial central-receiver system in the world.

Spanish companies and research centers are taking the lead in the recent revival of concentrating solar power (CSP), a type of solar thermal power; expanses of mirrors are being assembled around the country. At the same time, Spanish companies are investing in huge photovoltaic (PV) fields, as companies dramatically increase production of PV panels and investigate the next generation of this technology. Spain is already fourth in the world in its use of solar power, and second in Europe, with more than 120 megawatts in about 8,300 installations. Within only the past 10 years, the number of companies working in solar energy has leapt from a couple of dozen to a few hundred. Power from the Sun’s Heat Southern Spain, a region known the world over for its abundant sun and scarce rain, provides an ideal landscape for solar thermal power. The tower outside Seville, built and operated by Solúcar, an Abengoa company, is the first of a number of solar thermal plants and will provide about 10 megawatts of power. The company Sener is completing Andasol 1, the first parabolic-trough plant in Europe—a 50-megawatt system outside Granada that will begin operation in the summer of 2008. Unlike photovoltaic panels, which harness the movement of electrons between layers of a solar cell when the sun strikes the material, solar thermal power works by utilizing the heat of the sun. CSP has until recently cost nearly twice as much as traditional natural gas or coal power plants, and it is effective only on a large scale.

“You need a very large budget to set up a concentrated solar power system,” says Eduardo Zarza, director of concentrating solar research at the Solar Platform of Almería (PSA in Spanish), a research, development, and testing center. “You need a great deal of land, a steam turbine, an electricity generator, power equipment, people in the control room, staff to run the system.” The costs are also front-loaded, unlike those of traditional plants: the fuel is free, unlike oil, gas, or coal, but the up-front development expense is significantly higher. During and immediately following the energy crisis of the 1970s, nine solar thermal plants were built in California to produce a total of 350 megawatts, but until this year no new commercial plant had been built, anywhere in the world, for 15 years.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-


Saturday, January 16, 2010

Hyderabad's Owaisi family continues to command the support of the Old City

I don’t know what is CPI or CPM. Yes, there were some protestors with red flags demanding amenities said to be on behalf of us. I don’t think they had anything to do with politics and elections,’ Azeem, a vegetable vendor, who dwells in a slum in Old City, told TSI. He is absolutely right as the ‘red’ protestors failed to even open their score.

During the general elections in May 2009, there were speculations about the possible defeat of Asad, also the successor of the party leadership after the demise of his father in October 2008. Owing to the exercise of delimitation of constituencies, the Hyderabad parliamentary constituency, comprising Malakpet, Karwan, Goshamahal, Charminar, Chandrayanagutta, Yakutpura and Bahadurpura Assembly segments, has a whopping 70 per cent Muslim electorate. The TDP, allied with TRS and the Left, strategically fielded Zahid Ali Khan, editor of Urdu daily Siasat, to split Muslim votes. Since Prajarajyam was also in the fray, the Chiranjeevi factor gave further impetus to such speculations. As the Owaisis are Sunnis, even sectarian disparities between the ‘elitist’ Sunnis and poor Shias were taken into consideration. The large-scale migration of Shias from the rural areas and towns in Telangana districts to Hyderabad after police action, made them submissive before the Sunnis.

But to the dismay of poll pundits, Asad won and that too by 1.10 lakh votes. "Vexed by the dominance of the minority Sunnis, the majority Shias were about to revolt and the mutiny was anticipated in the 2009 general elections,” a psephologist, who does not want to be named, tells TSI.

However, the good show by MiM in the recent polls for the GHMC has thrown all analyses out of the window. It has proved that it is not religious possessiveness that keeps the Owaisi family flag flying but it is the irrevocable ‘faith’ of the old city inhabitants that keeps this dynasty in the saddle.

“Muslim ethnicity is steadily maintained and intensified in the region. Recurrent political changes have heightened Muslim insecurity here. This perhaps has resulted in the creation blind faith in the indispensibility of the Owaisis,” the psephologist explains.

Asaduddin Owaisi rebuffs the analyses. “Voters have faith in MiM. Our party has always addressed people’s grievances. That is why this faith is triumphant at all times,” he says.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Wednesday, January 13, 2010

Resurgence of Big B


It was from the pulpit of an award ceremony that a down and out ex-superstar had asked Yash Chopra for a “job”. Millions saw it on their TV sets. The humiliation of India’s biggest superstar of yesteryears was complete. Luckily, Chopra offered him Mohabbatein and it clicked for him. The rise and fall of Amitabh is a story in itself. In the 90s, when the tastes of Indian audiences changed and he kept on playing a stereotypical hero, something went amiss. A series of flops and the debacle of his production company ABCL brought him to penury. His growing distance from 10 Janpath also affected him. And then came Kaun Banega Crorepati that was marked as his comeback. However, he is often criticised for his proximity to Amar Singh, but Amitabh knows how to handle the relationship with the man who helped him out of the crisis.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, January 08, 2010

A small step in right direction

Top hospitals start casualty management courses

At a time when there is no stopping the government from touting India as the next medical destination for the world, it seems there is total disregard for the treatment needs of our own people. Today, trauma is a big killer for people in the highly productive age group of five to 40. Every year, nearly one lakh people die due to trauma and yet there is negligible focus on the issue of emergency medicine and trauma-related infrastructure. Even in the metros, it is just confined to ambulances and demarcating rooms for related cases. Even doctors accept that trauma centres in the country have junior doctors, mostly interning. TSI spoke to many doctors and specialists just to understand the seriousness of the issue. The most crucial period, the “golden hour”, according to the experts, is the first hour that can determine between life or death for a patient. Hence, for our country where pro-active thinking is like a flash in the pan and issues like health are neglected and good emergency care is going to be a dream for decades. While we were researching on this issue, AIIMS, emerged as one of the three training centres in this area. Max Hospital. too, has started a course in Emergency and Trauma medicine in collaboration with the US. But for nearly a year now, AIIMS has been able to churn out just 160 doctors who are well versed with this management and Max will have to wait for another year to see its doctors going out to treat people in trauma cases.

Dr Mahesh Chandra Mishra, the pioneer of this movement, is busy training doctors and believes that trauma management is a must for every doctor. He has developed the concept of A, B and C types of diagnosis to make this stream easy to understand for a common man. He says that if the A, B & C levels are normal, then comes the time for secondary diagnosis, but doctors don’t even have the basic training like helping a patient to breathe, if the wind pipe is choked. His course in Life Support for Trauma patients will not be of much use in the absence of readily available ambulances. "We have a severe shortage of trauma-equipped ambulances, whether in the big cities or anywhere else in the country," he says.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, January 22, 2009

Downright impractical

According to Prof. Nicholas Stern, IG Patel Professor of Economics and Government, India Observatory, LSE, “The world needs to cut carbon dioxide emissions to 2 tonnes per capita by 2050 and India would need to do the same. Therefore, India needs to look ahead now.” Easier said than done, as – even for the Indian government – to move over to the so-called green fuels in one shot is not only prohibitively costly, but downright impractical.

Add to it the fact that carbon trading, as a concept, and as a monetary unit, still lacks global acceptance. Said Bill Sneyd, Director, Advisory Services, The Carbon Neutral Company to 4Ps B&M, “There is still a lot of volatility associated with the carbon price. This is caused primarily by the economic downturn – the expectation is that there will be lower demand for Allowances under the EU-ETS because companies are contracting (or at least not growing as fast as was expected).” Add to it the fact that there have been growing voices in the EU that post 2012, India and China should be restricted from trading in the carbon market unless they also take mandatory sector-wise energy efficiency targets. Clearly, unless Indian companies learn the art of being as unethical as developed economies and their companies have been, perhaps India will continue getting carbon-date raped!
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
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Monday, September 29, 2008

The plan to clean up the Yamuna is flawed

Suresh Babu suggests an alternative. “Simultaneously, steps should be taken to achieve dilution in the river–mainly by reducing the demand for freshwater by upstream cities like Delhi. Fiscal instruments – like taxing water-guzzling flush toilets – can work. Simultaneously, an attempt needs to be made to revive the water bodies and their catchments to store maximum run-off, which could then be used for local water needs, or could be released into the river for dilution.“

Now, let’s take a look at what’s happened with the cleaning up of the Ganga. According to the Public Accounts Committee of Parliament, the monitoring mechanism for the Ganga Action Plan (GAP) has collapsed, leading to little progress in the river clean-up scheme, The Committee mentioned in its latest report that it “was astonished to note that the monitoring system of such a prestigious and important plan is its weakest link. There was no detailed record of the outcome of the field visits and review meetings with implementing agencies by the National Rivers Conservation Directorate, as also of the follow-up action as has been envisaged in the Plan itself.”

On the funds utilisation under GAP, the Committee has said that while, on the one hand, states have complained of lack of funds as the main reason for delays and failures to achieve targets, on the other, several implementing agencies have failed to spend the money made available to them. “The Committee is of the firm view that no amount of additional resources would rejuvenate the GAP till the system stops tolerating officials who do not perform. This requires amelioration in governance through improved performance and accountability through public participation,” the report added. Worse, in the absence of an effective control mechanism, state governments took full advantage to divert and misuse the funds. Bureaucracy, lack of political will, useless schemes, and government apathy have collectively turned the Ganges and Yamuna – two of the most sacred rivers in India – into cesspools. But successive governments have kept ignoring the issue. After all, cleaning up rivers doesn’t really translate into electoral votes. Therefore, the two rivers continue to flow, and be polluted. And the river action plans get muddied.

the snapshot

Nearly Rs.1,500 crores has been spent to clean up the 22.4-km stretch of Yamuna in Delhi

The initial aim is to lay 50 kms of interceptors, 2-3 metres in dia, to intercept 150 small drains discharging into three main drains of Delhi

There are plans to add another 50 kms of interceptors at a cost of Rs.1,950 crores to intercept sewage from another 150 minor drains

The Problems

The Yamuna Action Plan is not based on any scientific estimate of sewage spawned by Delhi

The plan would require millions of litres of freshwater to dilute the intercepted and treated sewage; the city has no such reserves

In the case of the Ganga Action Plan, the monitoring system was its weakest link; there was no detailed record of any follow-up action

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

Wednesday, August 13, 2008

Windows

Microsoft has also come out with a stand-alone virtualisation server that won’t require Windows Server 2008 operating system, which will be available by March 31, 2008. Sun, HP, Citrix & Red Hat are also envisioning a future in this industry. Talking to B&E, Richard L. Ptak, Managing Partner, Ptak, Noel & Associates says “Virtualisation will become easier to use and a major headache for IT as they scramble to catch up to the ease of use of this technology and the lack of a complete management solution for it. IT operations have to learn about the technology, its benefits, pitfalls and the real threats associated with it”.

This type of virtualisation will allow linkage of various resources and is fueled by growing demand of centralised resources access. Through virtualisation, the users will realise a simpler, scalable & economical technological infrastructure. Virtualised storage space will increase overall business resilience by providing a system through which tribulations can be foreseen and addressed. Moreover, it does wonders for total cost of ownership. Just what the CIO needs to drive the ‘blues’ (pun unintended) away!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

Tuesday, August 05, 2008

Per capita income rising

Then there is the rather weird strategy that Manav adopted during 2007 – of expanding his fleet size (which currently stands at 9 Cessna jetplanes) by ‘zero’. Yes, you read that right; at a time when perhaps only the Martians were making money (with their UFOs?!) in the domestic aviation business, and everyone had taken up ordering planes as their newest found hobby, Manav sat quietly. “We took a decision to consolidate and not to add even a single extra aircraft in 2007. The primary reason being that if capacity expansion took place at such irrational speed, breaking even would become impossible,” explains Manav. With infrastructure improving and with the per capita income rising (implying more clients for Club One), Manav now plans to add more aircrafts to his fleet. He explains further, “We are also thinking of launching subsidiary companies to cater to different segments. We are going to focus a lot on building our own infrastructure and will add aircrafts as our infrastructure gets stronger by the day,” adding that the company already has two maintainence, repair & overhauling (MRO) facilities in Delhi and Mumbai.

In its bid for careful expansion, Club One Air is now looking at the hub and spoke method with hubs being established in big cities like Delhi, Mumbai, Bangalore, et al, and spokes in smaller cities like Chandigarh, Kanpur and Mysore. Some would call it a dilution of focus from carriage to MRO business, yet in this era of competitive bloodfights and rising air fuel costs, Manav’s focus is on earning additional revenues from every possible quarter. “We will take another 25 years to reach the levels where airlines in US have reached. They have 130,000 small planes there today. In India, we only have a tiny 250! In another 25 years US will have another 250,000 million, but we will be much closer then,” asserts Manav.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Saturday, July 26, 2008

Jodha Akbar solves Paheli

Tanishq builds an ‘emotional’ connect through its ads and movies

Come Valentine’s day and you will feel the power of love once again, the mighty power of 16th century’s romance, that the valiant Mughal emperor Akbar and beautiful Rajput princess Jodha Bai shared. And guess who takes all the credit for the ornamentation of the romantic saga; it’s none other than our modern Ratan Tata; all thanks to his successful venture called Tanishq, which of late has also been making news at the box office and how! As 4Ps B&M had disclosed the details in the issue dated January 4, 2008, the beginning of February this year will also see the TVC showcasing the Jodha Akbar collection from Tanishq; indeed an advertising strategy, which goes much beyond what the power of the Hrithik-Ash duo alone can dare to achieve!

Advertising in movies is not something new for Tanishq though. It has always resorted to the right movie for promoting its products. Remember the King Khan starrer period film Paheli? Yes, of course, the film bombed at the box office, yet Tanishq gained, thereby increasing its turnover substantially during FY-06 as Bhaskar Bhat, MD, Titan Industries affirms, “It gave Tansihq a platform to convey its brand image and at the same time we also launched a ‘Paheli’ collection”. So what are the big launch plans for Jodha Akbar? Well, the film also presents another big platform for Tanishq to showcase its offerings. So even if UTV fails to mint moolah from Jodha Akbar, Tanishq has its own advertising strategy in place to reach its target audience. “The movie will be released in overseas film festivals and we want to reach the NRIs and promote it for their marriages,” explains C. K. Venkataraman, COO-Jewellery, Titan Industries.

A unique strategy indeed and goes well with Tanishq’s brand image of commemorating the heritage of the glory days of India. Yes, that’s palpable from Tanishq’s earlier ads, which promoted the product as a classic immortalised design. Agress Alpana Parida, Head – Marketing & Merchandising, Tanishq, “That helped us to become the most trustworthy brand but then it became important to reach out to the masses also.” Surely, this well justifies Tanishq’s revelations of many TVCs, which showcased marriages of different cultures, rich masses indeed! “Tanishq has been always a progressive brand, which has been able to create a trustworthy brand image among the niche as well as masses,” elaborates Vikram Tyanath, Team Leader, Lowe. Concerning its latest ad-splashes, Venkataraman has a word to share, “Tanishq is a brand for the youth also and that’s precisely what we plan to promote through our ads. At the same time, we won’t compromise with the ‘trust’ image.” He is also open to tie-up with movies and to create special TVCs. “Such association has always helped us to sustain our brand image and we needn’t talk about trust anymore. Rather, now our ads will talk about craftsmanship & designs,” reveals Parida. So whether Jodha Akbar works at the box-office is a tale for another day, but as far as Tanishq is concerned, it couldn’t have imagined a more romantic side to history!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, July 14, 2008

Towering motives

A slew of strategic initiatives are on in the tower business space

The tower business in the telecom space is buzzing almost with an equal bass and treble effect as that of the spectrum rows right now. In December last year, Airtel’s tower arm, Bharti Infratel sold 9% stake for $1 billion, to Singapore’s Temasek led consortium, taking the total valuation of the company to a whopping $10 billion. A couple of days before the Bharti tower sale deal, Spice Communications also sold as many as 600 towers to Quipo Telecom for Rs.6 billion and in August 2007, RCOM sold 5% for $337 million in its tower subsidiary, escalating the value of RCOM’s tower business to $7 billion. The obvious reason is to unlock value.

The spectrum tangle still persists, but interestingly, to make substantial cost savings both in capital & operational expenditure, even bitter adversaries are turning bedfellows, with respect to the tower business. As per RCOM’s estimates, a new cell site will ensure capex and opex saving of 30% and 3036% respectively & an existing site will result in savings of 10% & 1518% correspondingly. Recently, Bharti Airtel, Vodafone & Idea Cellular announced plans to jointly form an independent tower company called Indus Tower. As per a statement by Vodafone, “The primary benefit will be accelerated expansion of coverage, especially into rural areas, and wider access to affordable services for all”.

While telecom giants are divesting stakes in tower companies to rake in the moolah, they also understand that while rivalry is necessary to keep the competitive spirit going, as far as the tower business is concerned, collaboration seems to be the most viable option.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)

Friday, July 11, 2008

Applying minds!

MINDTREE: SALIL GODIKA

Applying minds!


At a time when all and sundry in the Indian IT milieu are spending sleepless nights, having borne the brunt of the rupee appreciation, MindTree Consulting is busy painting the town red. – what with its net profits for FY08 Q2 increasing at a walloping 34% (Q-o-Q) to touch $6.7 million! Moreover, its favourable market image can also be substantiated by the fact that during the time of its IPO earlier this year, the investors offered more than $5 billion against the actual requisite of $50 million – some faith! But then, it’s all been a matter of toil and no magic, for today, its operations have globally & handsomely spread across different verticals. These are not ordinary strategies; these are the big 3F strategies, as Salil Godika of MindTree Consulting while talking to 4Ps-B&M said, “The 3 pillars of our strategies are: First, focus on superior execution around our core business. Second, focus on growth initiatives and third, focus on identifying future shifts & non-linear models.”

However, the company is not resting on its laurels and is very confident of achieving its hard-line revenue and profit targets of $180 million and $22.6 million respectively by the end of FY08. So what’s the secret broth that’ll help them run past the finishing line before the stopwatch stops? Elaborates Godika, “Over the years, we have built a very strong emotional infrastructure with MindTree minds and this is reflected in MindTree having one of the lowest attrition levels in the industry and many best places to work awards. This human capital values added to our strategies will see us through.” Well, all this is just a sneak peak into the company. One can be rest assured that many more successes, awards, achievements will bear fruit in this ‘tree’ which continues to nurture talent and surprise ‘minds’!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

In the cradle of innovation

ZENSAR: Ganesh Natarajan

In the cradle of innovation


Zensar believes in ‘innovation’ being the differentiating factor, a belief that has for sure delivered the goods... Explaining its intellectual make-up, Ganesh Natarajan, Dy. Chairman & MD, Zensar Technologies expressed confidence as, “The vast repository of knowledge within the organisation, built over the years, is an agile and dynamic value proposition.” Zensar was the first to conceptualise the innovative technology development Solution BluePrint (SBP); a unique framework, which automates software engineering process. “This framework has been our USP & has shown significant productivity improvements in many customer projects. It also forms the framework for our Global Delivery Platform (GDP),” avers V Balasubramanian, Head - Innovative Technology Solutions, Zensar. The company has a strategic focus on the Retail Services sector and has been a provider of domain expertise & IT solutions to Tier-I retailers across the globe for over twelve years now.

Zensar recently acquired the Intellectual Property Rights for Point of Sale (POS) software from domestic Retail-IT firm Seacom Solutions Pvt. Ltd., and is working on further enhancements and licensing out the same. With a vision to become one of the Top 10 Global Oracle providers, it recently acquired a US East Coast-based Oracle company. It has also devised a FTO (First Time Offshoring) methodology, focusing on the large market of companies that have never outsourced before, or have had bitter experiences in the past with outsourcing. No doubt, innovation has taken different shapes and sizes at Zensar; some real reason therefore that it makes it to the India’s Top 20 IT companies list.
For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

Thursday, July 10, 2008

Telecom; an era of endless possibilities!

It’s exciting to see how quickly telecom is revolutionising the way we live...

Telecom is a much different place today than it was just five or ten years ago. And the exciting aspect is the pace of change is increasing by the day. Telecom is becoming one of the hottest and most interesting areas to follow. There are so many emerging technologies in telecom that, at times, it is difficult to keep up with the changes happening in this sector.

Yesterday, we were an industry of smaller companies competing in separate sectors. Today we are watching mergers transform the industry. Today we have fewer, but larger companies that compete across sector lines. Today, we see the telephone companies offer services of local, long distance, wireless, internet and now television. And they do this to compete with cable television companies who are also offering a similar big bundle of services.

Yesterday, we used a simple phone service offered by a simple phone company. Today, it can come from a large variety of technologies and companies like telephone companies, cable television companies, wireless companies, broadband companies using VoIP, and more. The wireless business and the broadband business are the most sought after businesses in telecom. Interestingly, these are the areas from where some of the most important ideas are coming up. Like the wireless phone, that logs off of the wireless network when you come home and logs onto your wireline network using a wireless connection, this phenomenon lets customers save money and improves quality at the same time.

Tomorrow, we would have one voice mail box and one phone number and our lives will become much easier to manage. Wireless is becoming a new and different industry. You can still buy traditional wireless phones, but you can also buy a variety of new technologies from a variety of new competitors like Apple with iPhone and Google with their wireless phone. The way they charge for the service can also be different. Interestingly, the cellphone business is breaking into separate sectors; the traditional and the new.

Features on the cellphone have exploded over the last few years, thanks to new technologies and increasing speeds on the network. Over the last few years, we have watched cameras; video, movies, live television, music, and a variety of other features take off.

Today, we use a variety of features other than making voice calls which is what we think we buy the phone for. The cellphone is becoming the third screen, after the television and the computer. Banking is the next big trend on wireless devices. Using the cellphone as a credit card, or to access our bank accounts, to transfer funds or pay bills, is soon to be a reality.

So, buckle your seat belts: the next few years will be more exciting than the period gone by...


For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Wednesday, July 09, 2008

Aggressive intents

Meet Sanjay Behl, the Marketing Head at RCOM, whose clever strategies changed the rules of mass marketing game in the telecom sector
This is one telecom company, which has maintained its aggressive marketing intents, despite undergoing various advertising and positioning changes over the last four years. Right from the days of the Monsoon Hungama campaign in 2003 to the current Yeh India Ka Cricket Hai, RCOM has always managed to develop an instant connect with its customers. So much so that the brand is now fast closing the gap with market leader Bharti Airtel in number of subscribers. Talking to 4Ps B&M, Sanjay Behl, Marketing & Branding head at RCOM, reveals the strategic mantra behind RCOM’s marketing initiatives.

What has been RCOM’s marketing thrust?

The main thrust of our marketing strategy has been to lead the market growth. And to follow our vision, we at Reliance Communications, have initiated a series of unique and breakthrough initiatives. Whether it is the One India plan, handset bundling, mobile TV, we have always aimed at changing the whole paradigm in customer space.

Visible in all RCOM’s campaigns is the aggressiveness on the pricing front. What is the strategy?
We always strive to stick to our commitment to offer the best deals to our mobile users. In the last few months, we have launched various handsets at varying price points, starting from the Monochrome handsets for Rs.777, Classic Celebrations handsets for RS.999 and the colour handsets for as low as Rs.1234. We also broke the price barrier in the value added service arena by launching a caller tune for Re.1/day.

Most successful RCOM campaign in your opinion?
A campaign which deserves a special mention is RCOM’s Go Colour campaign stating Baton Baton Mein Rang – that really caught on the emotions of mobile users. The Bus Batan Dabao was also a hit, reflecting RCOM’s focus in the VAS market.

What is your strategy for rural markets now?
Targeting the rural customers has been at the forefront of our marketing blueprint. Apart from the ads, we have tried to penetrate deeper into the villages through unique concepts like mobile vans and e-recharging, thus, reaching to almost two lakh retail outlets spread across the country. We have also kick-started the world’s fastest and largest telecom infrastructure roll-out to provide coverage to more than 2,34,000 villages.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)