Showing posts with label management guru. Show all posts
Showing posts with label management guru. Show all posts

Tuesday, April 06, 2010

Stop al-Qaeda and the Taliban

Arif N Pervaiz, an eminent environmentalist and independent consultant, said Washington would not be of any help in resolving the water dispute with India. “No third country can solve a bilateral water dispute between India and Pakistan.” There are apprehensions among peace activists in Pakistan that acquiring sophisticated weapons from the US would escalate the arms race between two nuclear-powered South Asian neighbours who have fought four unproductive wars since achieving Independence.

Executive Director of Pakistan Institute of Labour Education and Research (PILER) Karamat Ali recently said that the “permanent establishment” in the two neighbouring countries do not want peace in the subcontinent. Since the Mumbai carnage, he said, the US had sold armaments worth $15 billion to both Pakistan and India and it seemed that the two countries were now the main buyers of weapons from the superpower.

Ali said that there was a five-to six-fold increase in conventional weapons after Pakistan and India tested nuclear bombs, despite the fact that it was propagated that a nuclear bomb would be a “deterrent”.

But Pakistan’s top defence analyst and scholar Dr. Hasan Askari-Rizvi rejected the notion that in the current situation the subcontinent might witness an escalation of the arms race between the two South Asian neighbours.

“The military assistance from the US will not start an arms race between Pakistan and India because India is obtaining weapons keeping in view its requirements and Pakistan is also acquiring equipment primarily to cope with terrorism pressures,” he told TSI.

Dr. Askari-Rizvi agreed that the “strategic dialogue” between Pakistan and the US has been “reasonably successful” in addressing the issues between the two countries.

“They have agreed on a framework for pursuing bilateral relations, including the Afghanistan problem,” he said. “The US is now shifting the focus towards long-term socio-economic development of Pakistan while keeping the security concerns in mind, war on terrorism and upgrading the military,” he said.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

Outlook Magazine money editor quits
Don't trust the Indian Media!

Friday, March 26, 2010

After many years of waiting, Pranab Mukherjee says RBI will issue licences to new banks

Ever since the banking sector opened up in 1993, the regulator has given out just 12 licenses (of which 10 were given in the first year, while two were given in 2002 to Kotak Mahindra Bank and YES Bank). Therefore, this announcement came as a good tiding to many public, private players and NBFCs (of the likes of Shriram Capital, Sahara, Reliance Capital, the Aditya Birla Nuvo group, Bajaj Auto group, L&T Finance, Tata Capital, Indiabulls, Religare, Exim Bank, IFCI and SIDBI), who have for long, worked on blueprints to make a name in the Indian retail banking arena. To represent the joys at the bourses in numbers, at the end of the Union Budget day, the Religare stock (an NBFC) had inched up by 3 per cent, Aditya Birla Nuvo gained 4 per cent, Reliance Capital grew by 8.1 per cent while Bajaj Auto Finance surged 5.3 per cent. Expressing his intentions in this regard, Sunil Godhwani, CEO & MD, Religare Enterprise, says, “Banking is a natural progression for any integrated financial services player...” As a company official says, “Religare is currently waiting for a banking licence, and at present, talks are on with the ministry.”

The entry of these new players in a sector which at present has 96 scheduled commercial banks [27 public sector banks (which hold over 75 per cent of the total assets of the banking industry), 31 private banks and 38 foreign banks], with a combined network of over 53,000 branches, will not only increase competition and dilute PSU involvement, but will force some change in the functioning of the banking domain as a whole. But despite hopes that these new banking aspirants will increase penetration of banking services in the country (only 6.4 per cent of the branches of new private banks are in rural areas), the question is: are they prepared yet?

Under the current guidelines, a new private sector bank should have a minimum net worth of Rs three billion, and no single entity or group of related entities can hold more than 10 per cent in a bank. There is a distinct possibility that RBI may increase the minimum net worth limit to at least Rs five billion, but many participants are confident of making the cut; one of whom is Ajay Srinivasan, CEO, Birla Financial Services, who says, “We welcome this initiative and will definitely apply for a licence. We are confident of meeting any eligibility criteria that might be set.” While talking about the change in the eligibility criteria for these new entrants, Usha Thorat, Deputy Governor of RBI says, “We have to work on it. It’s a long process and will take some time.”

Evidently, RBI is not pleased with Pranabda’s positively eager approach on opening up; and however hard the Ministry of Finance may try, RBI has historically been known to have the wherewithal to pull the plugs where necessary. How long before this ‘promise’ becomes a ‘policy’? Two years is our estimate; earlier is our hope; right now is an impossibility – forget it!
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-



Outlook Magazine money editor quits
Don't trust the Indian Media!

Friday, March 05, 2010

An epilogue to the financial crash: the rise

With low penetration levels coupled with climbing growth rates, the Indian mutual Fund industry is all set to unleash its true potential. by Manish K. Pandey

If you love drama, emotion, pathos, watching The Tragedy of the Moor of Venice – Othello – on Broadway could be an option; the other could be investing in the Indian mutual fund (MF) industry. It had it all packaged for you in 2009. From negative returns that saw several portfolios bleed to death to positive returns as high as 160% garnered by few schemes, from fund houses running for cover to banks at the start of the year (during 2008 fund houses had incurred heavy losses leaving the industry shattered with a huge liquidity crunch) to the same banks banking on them for profitability during the latter half of the year, the MF industry took investors on a roller-coaster ride in 2009 as the benchmark index Sensex oscillated between the 9,000 and 17,000 mark.

Apart from dramatic stock market performance, the year gone by was the year of reforms for MFs in India. The key changes included elimination of entry and exit loads on purchase of schemes and the government allowing MFs to be traded on the bourses. While some were in favour of investors, others pampered the industry. Whatever the situation may have been at the start of 2009, most investors definitely seemed relaxed and happy as the year approached its end.

But the question now is – how will the year 2010 unfold for this beleaguered industry that is still adjusting to the regulatory changes? Will the promise of growth sustain in the near future? Is the sector ready to bounce back? A quick look at numbers and one probably would get an impression that not many are interested in investing in the sector. In fact, the MF industry just saw its 5th consecutive month of net outflows. The net outflows in December 2009 were to the tune of Rs.1.57 trillion (though the net inflow for the year to date stood at Rs.1.41 trillion). What’s more? The profitability of the asset management companies (AMCs) that clocked an average of 23% in 2006 was down by about 28% to an average of 16.5% during 2009. But then, that’s just a narrow picture. A broader look at the macroeconomic scenario of the industry and you get it all right.

Driven by various favourable socio-economic factors such as rising income levels and the extending reach of AMCs, the Indian MF industry has grown considerably in the past few years (Indian MF industry grew at a 25% CAGR during 2004-2009 to reach an AUM of $150 billion in March 2009). However, despite clocking growth rates that are amongst the highest in the world, it continues to be a very small market comprising just 0.32% share of the global AUM of $20.34 trillion as of June 2009. Though the ratio of AUM to India’s GDP has gradually increased from 6% in 2005 to 11% in 2009, it’s still significantly lower than the ratio in developed countries, where AUM accounts for 20-70% of the GDP. And that’s what holds the key to its success going forward starting 2010.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-



Outlook Magazine money editor quits
Don't trust the Indian Media!

Tuesday, February 16, 2010

Solar Energy in Spain

Spain is forging ahead with plans to build concentrating solar power plants, establishing the country and Spanish companies as world leaders in the emerging field. At the same time, the number of installed photovoltaic systems is growing exponentially, and researchers continue to explore new ways to promote and improve solar power. This is the seventh in an eight-part series highlighting new technologies in Spain and is produced by Technology Review, Inc.’s custom-publishing division in partnership with the Trade Commission of Spain.

From the road to the Solúcar solar plant outside Seville, drivers can see what appear to be glowing white rays emanating from a tower, piercing the dry air, and alighting upon the upturned faces of the tilted mirror panels below. Appearances, though, are deceiving: those upturned mirrors are actually tracking the sun and radiating its energy onto a blindingly white square at the top of the tower, creating the equivalent of the power of 600 suns. That power is used to vaporize water into steam to power a turbine.

This tower plant uses concentrating solar technology with a central receiver. It’s the first commercial central-receiver system in the world.

Spanish companies and research centers are taking the lead in the recent revival of concentrating solar power (CSP), a type of solar thermal power; expanses of mirrors are being assembled around the country. At the same time, Spanish companies are investing in huge photovoltaic (PV) fields, as companies dramatically increase production of PV panels and investigate the next generation of this technology. Spain is already fourth in the world in its use of solar power, and second in Europe, with more than 120 megawatts in about 8,300 installations. Within only the past 10 years, the number of companies working in solar energy has leapt from a couple of dozen to a few hundred. Power from the Sun’s Heat Southern Spain, a region known the world over for its abundant sun and scarce rain, provides an ideal landscape for solar thermal power. The tower outside Seville, built and operated by Solúcar, an Abengoa company, is the first of a number of solar thermal plants and will provide about 10 megawatts of power. The company Sener is completing Andasol 1, the first parabolic-trough plant in Europe—a 50-megawatt system outside Granada that will begin operation in the summer of 2008. Unlike photovoltaic panels, which harness the movement of electrons between layers of a solar cell when the sun strikes the material, solar thermal power works by utilizing the heat of the sun. CSP has until recently cost nearly twice as much as traditional natural gas or coal power plants, and it is effective only on a large scale.

“You need a very large budget to set up a concentrated solar power system,” says Eduardo Zarza, director of concentrating solar research at the Solar Platform of Almería (PSA in Spanish), a research, development, and testing center. “You need a great deal of land, a steam turbine, an electricity generator, power equipment, people in the control room, staff to run the system.” The costs are also front-loaded, unlike those of traditional plants: the fuel is free, unlike oil, gas, or coal, but the up-front development expense is significantly higher. During and immediately following the energy crisis of the 1970s, nine solar thermal plants were built in California to produce a total of 350 megawatts, but until this year no new commercial plant had been built, anywhere in the world, for 15 years.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-


Saturday, January 16, 2010

Hyderabad's Owaisi family continues to command the support of the Old City

I don’t know what is CPI or CPM. Yes, there were some protestors with red flags demanding amenities said to be on behalf of us. I don’t think they had anything to do with politics and elections,’ Azeem, a vegetable vendor, who dwells in a slum in Old City, told TSI. He is absolutely right as the ‘red’ protestors failed to even open their score.

During the general elections in May 2009, there were speculations about the possible defeat of Asad, also the successor of the party leadership after the demise of his father in October 2008. Owing to the exercise of delimitation of constituencies, the Hyderabad parliamentary constituency, comprising Malakpet, Karwan, Goshamahal, Charminar, Chandrayanagutta, Yakutpura and Bahadurpura Assembly segments, has a whopping 70 per cent Muslim electorate. The TDP, allied with TRS and the Left, strategically fielded Zahid Ali Khan, editor of Urdu daily Siasat, to split Muslim votes. Since Prajarajyam was also in the fray, the Chiranjeevi factor gave further impetus to such speculations. As the Owaisis are Sunnis, even sectarian disparities between the ‘elitist’ Sunnis and poor Shias were taken into consideration. The large-scale migration of Shias from the rural areas and towns in Telangana districts to Hyderabad after police action, made them submissive before the Sunnis.

But to the dismay of poll pundits, Asad won and that too by 1.10 lakh votes. "Vexed by the dominance of the minority Sunnis, the majority Shias were about to revolt and the mutiny was anticipated in the 2009 general elections,” a psephologist, who does not want to be named, tells TSI.

However, the good show by MiM in the recent polls for the GHMC has thrown all analyses out of the window. It has proved that it is not religious possessiveness that keeps the Owaisi family flag flying but it is the irrevocable ‘faith’ of the old city inhabitants that keeps this dynasty in the saddle.

“Muslim ethnicity is steadily maintained and intensified in the region. Recurrent political changes have heightened Muslim insecurity here. This perhaps has resulted in the creation blind faith in the indispensibility of the Owaisis,” the psephologist explains.

Asaduddin Owaisi rebuffs the analyses. “Voters have faith in MiM. Our party has always addressed people’s grievances. That is why this faith is triumphant at all times,” he says.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, January 14, 2010

Gujarat Riots

Many people express surprise why the mild mannered Gujaratis participated in one of the worst pogroms in an independent India. But it should be mentioned here that Gujarat’s socio-cultural milieu has diverse strains and its simplification as one homogenous entity could be misleading. The riot that started as retaliation to the burning of Hindus in Sabarmati Express at Godhra station, soon engulfed almost entire urban Gujarat leading to massive loss of life and wealth. The participation of administration in the riot and the planned way in which Muslims were targeted left little to imagination. Equally disturbing was the manner in which attempts to subservience justice were made. The only bright spot was the aggressive media coverage that led to identification and arrest of several culprits and made it difficult for the Modi government to put their people off the hook.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Thursday, January 22, 2009

Downright impractical

According to Prof. Nicholas Stern, IG Patel Professor of Economics and Government, India Observatory, LSE, “The world needs to cut carbon dioxide emissions to 2 tonnes per capita by 2050 and India would need to do the same. Therefore, India needs to look ahead now.” Easier said than done, as – even for the Indian government – to move over to the so-called green fuels in one shot is not only prohibitively costly, but downright impractical.

Add to it the fact that carbon trading, as a concept, and as a monetary unit, still lacks global acceptance. Said Bill Sneyd, Director, Advisory Services, The Carbon Neutral Company to 4Ps B&M, “There is still a lot of volatility associated with the carbon price. This is caused primarily by the economic downturn – the expectation is that there will be lower demand for Allowances under the EU-ETS because companies are contracting (or at least not growing as fast as was expected).” Add to it the fact that there have been growing voices in the EU that post 2012, India and China should be restricted from trading in the carbon market unless they also take mandatory sector-wise energy efficiency targets. Clearly, unless Indian companies learn the art of being as unethical as developed economies and their companies have been, perhaps India will continue getting carbon-date raped!
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
IIPM ranked ahead of IIMs

Monday, September 29, 2008

The plan to clean up the Yamuna is flawed

Suresh Babu suggests an alternative. “Simultaneously, steps should be taken to achieve dilution in the river–mainly by reducing the demand for freshwater by upstream cities like Delhi. Fiscal instruments – like taxing water-guzzling flush toilets – can work. Simultaneously, an attempt needs to be made to revive the water bodies and their catchments to store maximum run-off, which could then be used for local water needs, or could be released into the river for dilution.“

Now, let’s take a look at what’s happened with the cleaning up of the Ganga. According to the Public Accounts Committee of Parliament, the monitoring mechanism for the Ganga Action Plan (GAP) has collapsed, leading to little progress in the river clean-up scheme, The Committee mentioned in its latest report that it “was astonished to note that the monitoring system of such a prestigious and important plan is its weakest link. There was no detailed record of the outcome of the field visits and review meetings with implementing agencies by the National Rivers Conservation Directorate, as also of the follow-up action as has been envisaged in the Plan itself.”

On the funds utilisation under GAP, the Committee has said that while, on the one hand, states have complained of lack of funds as the main reason for delays and failures to achieve targets, on the other, several implementing agencies have failed to spend the money made available to them. “The Committee is of the firm view that no amount of additional resources would rejuvenate the GAP till the system stops tolerating officials who do not perform. This requires amelioration in governance through improved performance and accountability through public participation,” the report added. Worse, in the absence of an effective control mechanism, state governments took full advantage to divert and misuse the funds. Bureaucracy, lack of political will, useless schemes, and government apathy have collectively turned the Ganges and Yamuna – two of the most sacred rivers in India – into cesspools. But successive governments have kept ignoring the issue. After all, cleaning up rivers doesn’t really translate into electoral votes. Therefore, the two rivers continue to flow, and be polluted. And the river action plans get muddied.

the snapshot

Nearly Rs.1,500 crores has been spent to clean up the 22.4-km stretch of Yamuna in Delhi

The initial aim is to lay 50 kms of interceptors, 2-3 metres in dia, to intercept 150 small drains discharging into three main drains of Delhi

There are plans to add another 50 kms of interceptors at a cost of Rs.1,950 crores to intercept sewage from another 150 minor drains

The Problems

The Yamuna Action Plan is not based on any scientific estimate of sewage spawned by Delhi

The plan would require millions of litres of freshwater to dilute the intercepted and treated sewage; the city has no such reserves

In the case of the Ganga Action Plan, the monitoring system was its weakest link; there was no detailed record of any follow-up action

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
'This is one of Big B's best performances'
IIPM to come up at Rajarhat
IIPM awards four Bengali novelists
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

Wednesday, August 13, 2008

Windows

Microsoft has also come out with a stand-alone virtualisation server that won’t require Windows Server 2008 operating system, which will be available by March 31, 2008. Sun, HP, Citrix & Red Hat are also envisioning a future in this industry. Talking to B&E, Richard L. Ptak, Managing Partner, Ptak, Noel & Associates says “Virtualisation will become easier to use and a major headache for IT as they scramble to catch up to the ease of use of this technology and the lack of a complete management solution for it. IT operations have to learn about the technology, its benefits, pitfalls and the real threats associated with it”.

This type of virtualisation will allow linkage of various resources and is fueled by growing demand of centralised resources access. Through virtualisation, the users will realise a simpler, scalable & economical technological infrastructure. Virtualised storage space will increase overall business resilience by providing a system through which tribulations can be foreseen and addressed. Moreover, it does wonders for total cost of ownership. Just what the CIO needs to drive the ‘blues’ (pun unintended) away!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

Tuesday, August 05, 2008

Per capita income rising

Then there is the rather weird strategy that Manav adopted during 2007 – of expanding his fleet size (which currently stands at 9 Cessna jetplanes) by ‘zero’. Yes, you read that right; at a time when perhaps only the Martians were making money (with their UFOs?!) in the domestic aviation business, and everyone had taken up ordering planes as their newest found hobby, Manav sat quietly. “We took a decision to consolidate and not to add even a single extra aircraft in 2007. The primary reason being that if capacity expansion took place at such irrational speed, breaking even would become impossible,” explains Manav. With infrastructure improving and with the per capita income rising (implying more clients for Club One), Manav now plans to add more aircrafts to his fleet. He explains further, “We are also thinking of launching subsidiary companies to cater to different segments. We are going to focus a lot on building our own infrastructure and will add aircrafts as our infrastructure gets stronger by the day,” adding that the company already has two maintainence, repair & overhauling (MRO) facilities in Delhi and Mumbai.

In its bid for careful expansion, Club One Air is now looking at the hub and spoke method with hubs being established in big cities like Delhi, Mumbai, Bangalore, et al, and spokes in smaller cities like Chandigarh, Kanpur and Mysore. Some would call it a dilution of focus from carriage to MRO business, yet in this era of competitive bloodfights and rising air fuel costs, Manav’s focus is on earning additional revenues from every possible quarter. “We will take another 25 years to reach the levels where airlines in US have reached. They have 130,000 small planes there today. In India, we only have a tiny 250! In another 25 years US will have another 250,000 million, but we will be much closer then,” asserts Manav.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Saturday, July 26, 2008

Jodha Akbar solves Paheli

Tanishq builds an ‘emotional’ connect through its ads and movies

Come Valentine’s day and you will feel the power of love once again, the mighty power of 16th century’s romance, that the valiant Mughal emperor Akbar and beautiful Rajput princess Jodha Bai shared. And guess who takes all the credit for the ornamentation of the romantic saga; it’s none other than our modern Ratan Tata; all thanks to his successful venture called Tanishq, which of late has also been making news at the box office and how! As 4Ps B&M had disclosed the details in the issue dated January 4, 2008, the beginning of February this year will also see the TVC showcasing the Jodha Akbar collection from Tanishq; indeed an advertising strategy, which goes much beyond what the power of the Hrithik-Ash duo alone can dare to achieve!

Advertising in movies is not something new for Tanishq though. It has always resorted to the right movie for promoting its products. Remember the King Khan starrer period film Paheli? Yes, of course, the film bombed at the box office, yet Tanishq gained, thereby increasing its turnover substantially during FY-06 as Bhaskar Bhat, MD, Titan Industries affirms, “It gave Tansihq a platform to convey its brand image and at the same time we also launched a ‘Paheli’ collection”. So what are the big launch plans for Jodha Akbar? Well, the film also presents another big platform for Tanishq to showcase its offerings. So even if UTV fails to mint moolah from Jodha Akbar, Tanishq has its own advertising strategy in place to reach its target audience. “The movie will be released in overseas film festivals and we want to reach the NRIs and promote it for their marriages,” explains C. K. Venkataraman, COO-Jewellery, Titan Industries.

A unique strategy indeed and goes well with Tanishq’s brand image of commemorating the heritage of the glory days of India. Yes, that’s palpable from Tanishq’s earlier ads, which promoted the product as a classic immortalised design. Agress Alpana Parida, Head – Marketing & Merchandising, Tanishq, “That helped us to become the most trustworthy brand but then it became important to reach out to the masses also.” Surely, this well justifies Tanishq’s revelations of many TVCs, which showcased marriages of different cultures, rich masses indeed! “Tanishq has been always a progressive brand, which has been able to create a trustworthy brand image among the niche as well as masses,” elaborates Vikram Tyanath, Team Leader, Lowe. Concerning its latest ad-splashes, Venkataraman has a word to share, “Tanishq is a brand for the youth also and that’s precisely what we plan to promote through our ads. At the same time, we won’t compromise with the ‘trust’ image.” He is also open to tie-up with movies and to create special TVCs. “Such association has always helped us to sustain our brand image and we needn’t talk about trust anymore. Rather, now our ads will talk about craftsmanship & designs,” reveals Parida. So whether Jodha Akbar works at the box-office is a tale for another day, but as far as Tanishq is concerned, it couldn’t have imagined a more romantic side to history!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Monday, July 14, 2008

Towering motives

A slew of strategic initiatives are on in the tower business space

The tower business in the telecom space is buzzing almost with an equal bass and treble effect as that of the spectrum rows right now. In December last year, Airtel’s tower arm, Bharti Infratel sold 9% stake for $1 billion, to Singapore’s Temasek led consortium, taking the total valuation of the company to a whopping $10 billion. A couple of days before the Bharti tower sale deal, Spice Communications also sold as many as 600 towers to Quipo Telecom for Rs.6 billion and in August 2007, RCOM sold 5% for $337 million in its tower subsidiary, escalating the value of RCOM’s tower business to $7 billion. The obvious reason is to unlock value.

The spectrum tangle still persists, but interestingly, to make substantial cost savings both in capital & operational expenditure, even bitter adversaries are turning bedfellows, with respect to the tower business. As per RCOM’s estimates, a new cell site will ensure capex and opex saving of 30% and 3036% respectively & an existing site will result in savings of 10% & 1518% correspondingly. Recently, Bharti Airtel, Vodafone & Idea Cellular announced plans to jointly form an independent tower company called Indus Tower. As per a statement by Vodafone, “The primary benefit will be accelerated expansion of coverage, especially into rural areas, and wider access to affordable services for all”.

While telecom giants are divesting stakes in tower companies to rake in the moolah, they also understand that while rivalry is necessary to keep the competitive spirit going, as far as the tower business is concerned, collaboration seems to be the most viable option.
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)

Friday, July 11, 2008

Applying minds!

MINDTREE: SALIL GODIKA

Applying minds!


At a time when all and sundry in the Indian IT milieu are spending sleepless nights, having borne the brunt of the rupee appreciation, MindTree Consulting is busy painting the town red. – what with its net profits for FY08 Q2 increasing at a walloping 34% (Q-o-Q) to touch $6.7 million! Moreover, its favourable market image can also be substantiated by the fact that during the time of its IPO earlier this year, the investors offered more than $5 billion against the actual requisite of $50 million – some faith! But then, it’s all been a matter of toil and no magic, for today, its operations have globally & handsomely spread across different verticals. These are not ordinary strategies; these are the big 3F strategies, as Salil Godika of MindTree Consulting while talking to 4Ps-B&M said, “The 3 pillars of our strategies are: First, focus on superior execution around our core business. Second, focus on growth initiatives and third, focus on identifying future shifts & non-linear models.”

However, the company is not resting on its laurels and is very confident of achieving its hard-line revenue and profit targets of $180 million and $22.6 million respectively by the end of FY08. So what’s the secret broth that’ll help them run past the finishing line before the stopwatch stops? Elaborates Godika, “Over the years, we have built a very strong emotional infrastructure with MindTree minds and this is reflected in MindTree having one of the lowest attrition levels in the industry and many best places to work awards. This human capital values added to our strategies will see us through.” Well, all this is just a sneak peak into the company. One can be rest assured that many more successes, awards, achievements will bear fruit in this ‘tree’ which continues to nurture talent and surprise ‘minds’!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

In the cradle of innovation

ZENSAR: Ganesh Natarajan

In the cradle of innovation


Zensar believes in ‘innovation’ being the differentiating factor, a belief that has for sure delivered the goods... Explaining its intellectual make-up, Ganesh Natarajan, Dy. Chairman & MD, Zensar Technologies expressed confidence as, “The vast repository of knowledge within the organisation, built over the years, is an agile and dynamic value proposition.” Zensar was the first to conceptualise the innovative technology development Solution BluePrint (SBP); a unique framework, which automates software engineering process. “This framework has been our USP & has shown significant productivity improvements in many customer projects. It also forms the framework for our Global Delivery Platform (GDP),” avers V Balasubramanian, Head - Innovative Technology Solutions, Zensar. The company has a strategic focus on the Retail Services sector and has been a provider of domain expertise & IT solutions to Tier-I retailers across the globe for over twelve years now.

Zensar recently acquired the Intellectual Property Rights for Point of Sale (POS) software from domestic Retail-IT firm Seacom Solutions Pvt. Ltd., and is working on further enhancements and licensing out the same. With a vision to become one of the Top 10 Global Oracle providers, it recently acquired a US East Coast-based Oracle company. It has also devised a FTO (First Time Offshoring) methodology, focusing on the large market of companies that have never outsourced before, or have had bitter experiences in the past with outsourcing. No doubt, innovation has taken different shapes and sizes at Zensar; some real reason therefore that it makes it to the India’s Top 20 IT companies list.
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Source : IIPM Editorial, 2008

Thursday, July 10, 2008

Telecom; an era of endless possibilities!

It’s exciting to see how quickly telecom is revolutionising the way we live...

Telecom is a much different place today than it was just five or ten years ago. And the exciting aspect is the pace of change is increasing by the day. Telecom is becoming one of the hottest and most interesting areas to follow. There are so many emerging technologies in telecom that, at times, it is difficult to keep up with the changes happening in this sector.

Yesterday, we were an industry of smaller companies competing in separate sectors. Today we are watching mergers transform the industry. Today we have fewer, but larger companies that compete across sector lines. Today, we see the telephone companies offer services of local, long distance, wireless, internet and now television. And they do this to compete with cable television companies who are also offering a similar big bundle of services.

Yesterday, we used a simple phone service offered by a simple phone company. Today, it can come from a large variety of technologies and companies like telephone companies, cable television companies, wireless companies, broadband companies using VoIP, and more. The wireless business and the broadband business are the most sought after businesses in telecom. Interestingly, these are the areas from where some of the most important ideas are coming up. Like the wireless phone, that logs off of the wireless network when you come home and logs onto your wireline network using a wireless connection, this phenomenon lets customers save money and improves quality at the same time.

Tomorrow, we would have one voice mail box and one phone number and our lives will become much easier to manage. Wireless is becoming a new and different industry. You can still buy traditional wireless phones, but you can also buy a variety of new technologies from a variety of new competitors like Apple with iPhone and Google with their wireless phone. The way they charge for the service can also be different. Interestingly, the cellphone business is breaking into separate sectors; the traditional and the new.

Features on the cellphone have exploded over the last few years, thanks to new technologies and increasing speeds on the network. Over the last few years, we have watched cameras; video, movies, live television, music, and a variety of other features take off.

Today, we use a variety of features other than making voice calls which is what we think we buy the phone for. The cellphone is becoming the third screen, after the television and the computer. Banking is the next big trend on wireless devices. Using the cellphone as a credit card, or to access our bank accounts, to transfer funds or pay bills, is soon to be a reality.

So, buckle your seat belts: the next few years will be more exciting than the period gone by...


For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Wednesday, July 09, 2008

Aggressive intents

Meet Sanjay Behl, the Marketing Head at RCOM, whose clever strategies changed the rules of mass marketing game in the telecom sector
This is one telecom company, which has maintained its aggressive marketing intents, despite undergoing various advertising and positioning changes over the last four years. Right from the days of the Monsoon Hungama campaign in 2003 to the current Yeh India Ka Cricket Hai, RCOM has always managed to develop an instant connect with its customers. So much so that the brand is now fast closing the gap with market leader Bharti Airtel in number of subscribers. Talking to 4Ps B&M, Sanjay Behl, Marketing & Branding head at RCOM, reveals the strategic mantra behind RCOM’s marketing initiatives.

What has been RCOM’s marketing thrust?

The main thrust of our marketing strategy has been to lead the market growth. And to follow our vision, we at Reliance Communications, have initiated a series of unique and breakthrough initiatives. Whether it is the One India plan, handset bundling, mobile TV, we have always aimed at changing the whole paradigm in customer space.

Visible in all RCOM’s campaigns is the aggressiveness on the pricing front. What is the strategy?
We always strive to stick to our commitment to offer the best deals to our mobile users. In the last few months, we have launched various handsets at varying price points, starting from the Monochrome handsets for Rs.777, Classic Celebrations handsets for RS.999 and the colour handsets for as low as Rs.1234. We also broke the price barrier in the value added service arena by launching a caller tune for Re.1/day.

Most successful RCOM campaign in your opinion?
A campaign which deserves a special mention is RCOM’s Go Colour campaign stating Baton Baton Mein Rang – that really caught on the emotions of mobile users. The Bus Batan Dabao was also a hit, reflecting RCOM’s focus in the VAS market.

What is your strategy for rural markets now?
Targeting the rural customers has been at the forefront of our marketing blueprint. Apart from the ads, we have tried to penetrate deeper into the villages through unique concepts like mobile vans and e-recharging, thus, reaching to almost two lakh retail outlets spread across the country. We have also kick-started the world’s fastest and largest telecom infrastructure roll-out to provide coverage to more than 2,34,000 villages.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)




Tuesday, July 08, 2008

Chak Diya India!

‘India Disco, Pakistan Khisko’. The entire country was jumping with joy and gay abandon when a bunch of brash youngsters in blue killed the demons of the World Cup debacle and came back with the maiden T-20 World Cup. The swashbuckling Yuvraj Singh created history by smashing six consecutive sixes in one over. Nobody missed the big stars. And Joginder Sharma did to Misbah Ul Haq what Javed Miandad had done to Chetan Sharma more than 20 years ago in Sharjah.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Monday, July 07, 2008

Wooing the retail investors

So is it that MF companies are really not interested in wooing the retail investors? Says Amit Saxena, CEO, Planman Financial to 4Ps B&M, “Partly, yes! Wooing corporate money is always advantageous from the fund’s standpoint. Leaving Tier I cities, retail investors from other cities are not even thought of by MF houses. But added to this is the fact that even the retail investor is strangely thoroughly disinterested in investing in mutual funds.” Have the Indian retail investors overnight gained the acumen to leverage knowledge of global cues and associated periodic bouts of volatility to directly invest in the stock market? Or have they become so risk averse that they now prefer opting for FDs or insurance products? And why is the continued disinterest of MF firms towards Tier II cities? Saxena of Planman Financial answers, “Over the years, the contribution of the metros toward the AUM of the industry has increased considerably (from 78% in 2001 to 81% in 2006; of which, 49% belongs to corporate clients, banks and FIs and the remaining 32% to retail investors).

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Thursday, July 03, 2008

BRAND : Himalaya

AGENCY: Meridian
BASELINE : Himalaya sabse pehle
DESCRIPTION: A girl locks herself inside her room – so that no one sees her skin rashes. The VO says, “Skin trouble agayi poore ghar pe trouble.” Her sister makes sandalwood paste and her brother gets her imported creams – all in vain. The VO says, “Pehle haath se chupayengi, phir baal se, aur weekend pe khud hi chup jaayengi.” The girl buys Himalaya Neem Face Wash and washes her face with it. In the end, the VO says, “To jab devi ji ko pata hi tha to pehle kyon nahi istemal kiya.” 4Ps TAKE: Targeting youngsters (especially looks-conscious girls, who bring the house down!), this is a whacky ad that makes its point effectively. The communication talks about the healing quality of Himalaya’s neem face wash – which works better than home-made remedies and imported stuff! The USP is the Neem that has great medicinal benefits. The ad marries a big brand name with Neem very well, and comes up pretty much on top! Himalaya’s mantra – A Neem face wash a day, keeps the rashes away!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist)

Tuesday, May 27, 2008

FIRST PHASE

The first phase of the research was initiated by preparing a list of brands under various categories. All kinds of brands available in India (38,756) were considered and a list of 1057 brands was short listed based on the growth, reach, demand and availability (in at least the 4 metros) in India through various secondary sources and company websites. Compare this with the original list of 852 brands last year, and you realise how the size of brands in India has grown.

Both domestic and international brands were taken into consideration for this first phase of the research. Please go through the alphabetical Index of all brands considered (Pages 80-84) for the study. Moreover, as per the list given alongside 44 broad categories with 38 sub categories were taken into consideration. In order to conduct one-on-one interviews with consumers structured questionnaires were designed and circulated in 5 major cities of the country (Delhi, Mumbai, Kolkata, Bangalore & Chennai). The total sample size of respondents (for short listing 150 brands from the master list of 1057) was 1000. All the respondents were asked to tick against brands based on the parameters of Brand Awareness and Brand Preference. After careful significance and factor analysis, we selected the top 150 brands (across all categories). Read the methodology of the survey’s final phase on page 85.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative