Quips actor Ashmit Patel, 
“Ganesh Chaturthi is my favourite festival... but I feel, we must do something about the water contamination that happens as a result.” The sight of dead fish washed ashore has also invoked hue and cry from environmentalists about protection of the flora and fauna. So does that mean we do away with what has been a part of our culture for centuries? Certainly not! The solution is to settle for more environment friendly alternatives and do away with environmentally avoidable customs. Use of bio-degradable material such as natural clay or even imitations made of plastic and metal can re- place POP idols without compromising either tradition or the environment. Immersions in water tanks instead of natural water bodies will ensure that the aquatic life that depends on them is not affected. Along with preservation of tradition what is also crucial is the maintenance of ecological system. And, if festivals are a way to please the Gods, then why should nature itself, which again is a creation of the same God, bear the brunt?
For Complete IIPM Article, Click on IIPM Article
“Ganesh Chaturthi is my favourite festival... but I feel, we must do something about the water contamination that happens as a result.” The sight of dead fish washed ashore has also invoked hue and cry from environmentalists about protection of the flora and fauna. So does that mean we do away with what has been a part of our culture for centuries? Certainly not! The solution is to settle for more environment friendly alternatives and do away with environmentally avoidable customs. Use of bio-degradable material such as natural clay or even imitations made of plastic and metal can re- place POP idols without compromising either tradition or the environment. Immersions in water tanks instead of natural water bodies will ensure that the aquatic life that depends on them is not affected. Along with preservation of tradition what is also crucial is the maintenance of ecological system. And, if festivals are a way to please the Gods, then why should nature itself, which again is a creation of the same God, bear the brunt?For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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