Robert Pirosh to Hollywood

When copywriter Robert Pirosh landed in Hollywood in 1934, eager to become a screenwriter, he wrote and sent the following letter to all the directors, producers, and studio executives he could think of. The approach worked, and after securing three interviews he took a job as a junior writer with MGM. Pirosh went on to write for the Marx Brothers, and in 1949 won an Academy Award for his Battleground script.


Madison Avenue, November, 1934

Dear Sir:

I like words. I like fat buttery words, such as ooze, turpitude, glutinous, toady.

I like solemn, angular, creaky words, such as straitlaced, cantankerous, pecunious, valedictory.

I like spurious, black-is-white words, such as mortician, liquidate, tonsorial, demi-monde.

I like suave "V" words, such as Svengali, svelte, bravura, verve.

I like crunchy, brittle, crackly words, such as splinter, grapple, jostle, crusty.

I like sullen, crabbed, scowling words, such as skulk, glower, scabby, churl.

I like Oh-Heavens, my-gracious, land's-sake words, such as tricksy, tucker, genteel, horrid.

I like elegant, flowery words, such as estivate, peregrinate, elysium, halcyon.

I like wormy, squirmy, mealy words, such as crawl, blubber, squeal, drip.

I like sniggly, chuckling words, such as cowlick, gurgle, bubble and burp.

I like the word screenwriter better than copywriter, so I decided to quit my job in a New York advertising agency and try my luck in Hollywood, but before taking the plunge I went to Europe for a year of study, contemplation and horsing around.

I have just returned and I still like words.

May I have a few with you?

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Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri

and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles

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Sausage or rat meat?

Food adulteration laws need more teeth to ensure safe food supply

Attention please: the next time you go out to buy mutton, be careful. You may end up purchasing rat or fox meat masquerading as mutton. Shocking, but it's true. Around 20,000 tonnes of rat meat have been sold in the name of lamb meat in the Chinese market so far this year alone. The truth came to light only after Chinese officials began an investigation in January, that too after around 20,000 dead pigs were found floating in a river. Since then, 904 suspects have been arrested and 1,721 factories across China, have been sealed. The Chinese Public Security Ministry revealed that meat dealers have made more than £1 million by selling fake meat packed as mutton and as related products. What is even more galling is that the scandal is not limited to China alone. Counterfeit meat is a common phenomenon across the globe.

 Mao Shoulong, a professor at Renmin University in Beijing, highlighted in his report that “The United States and Europe can’t eradicate these problems either, but they are even more complicated in China.” The ongoing European horse meat scandal is a case in point. In many European countries like the UK, Sweden, France and Ireland, horse meat is being falsely tagged as beef. The Food Safety Authority of Ireland recently confirmed that Tesco’s beef burger contains around 29 per cent of horse DNA. In another report, Stellenbosch University stated in its study that donkey meat was found in South African burgers. The Dutch government too has started an investigation and has recalled 50,000 tonnes of meat (500 million burgers) sold as beef across Europe. In Japan, dolphin and porpoise meat have been illegally traded as whale meat. The Glasgow City Council's environmental services found in an investigation that butchers are selling beef as lamb.

The unnerving part is that the racket has been going on despite the existence of the Prevention of Food Adulteration Act in almost every country worldwide. The Act is meant to ensure food safety and curtail food adulteration. But obviously, it has failed to serve its mandate. The 2008 Chinese milk scandal, which victimised around 300,000 people, is the most infamous among all. Even the ongoing meat scandal raises concerns on the credibility and effectiveness of the Act. Clearly, what is required is a holistic and global initiative towards combating adulterated food products. This scandal may not have caused major health problems, but it surely hurts the religious sentiments of many.

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Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri

and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles

2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year

BBA Management Education

Movie Review: Aatma

Fear isn't the key

Stylistically speaking, writer-director Suparn Verma’s paranormal thriller Aatma is anything but conventional. But in terms of substance, it is in the firm grip of the ghoul of the horror genre’s intrinsic limitations.

A dead dad, who was once an abusive husband, returns from the world yonder to lay claims to his angelic six-year-old daughter, and the harried mother fights tooth and nail to protect the girl from harm. That, in a nutshell, is what Aatma is about.

Trouble is that the film isn’t half as scary as it is meant to be. With the screenplay placing all the key cards on the table upfront, the possibility of genuine shocks and surprises are taken out of the equation.

The disgruntled aatma of the title – played by a suitably nonchalant Nawazuddin Siddiqui – turns into a ruthless serial killer, bumping off anybody who threatens to come between him and his daughter.

Aatma looks and feels very different from a run-of-the-mill Bollywood horror flick, thanks to the atypical camerawork and lighting by DoP Sophie Winqvist. If only it had a storyline that match the innate visual energy of the film.

The director resorts to familiar tropes to generate fear. The dialogue, too, tend to get stilted as an effort is made to explicate the strange occurrences around the household.

Inexplicable reflections in the mirror, a rocking chair that sways under an invisible weight, telephones that begin to ring without a warning, a rubber ball that bounces of its own accord and suchlike may suggest the presence of the unknown but do not serve the purpose of sending shivers down the spine.

Apart from the high-quality cinematography, the acting all around is the highlight of the film. Bipasha Basu, Bollywood’s jaded queen of horror movies, makes the most of the limited opportunities that the script offers.

Nawazuddin, too, has little to do except smirk eerily from the shadows. It is a cakewalk for him. Debutante Doyel Dhawan is a promising child star.

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Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri

and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles

IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face

BBA Institute

War And Doom!

The economic bane of dual wars on the US and its allies

An influential section of the commentariat believes that the current economic slump in Europe and the US owes its genesis to, at least partially, to the effect of the twin wars in Iraq and Afghanistan. They have sucked up precious resources that could have been otherwise used for bolstering and beefing up the strengths of these embattled economies. According to Brown University’s Watson Institute, a mindboggling $4-6 trillion was spent by the US government on the two wars! The figure is 60 per cent of the entire size of the national budget for the period between 2001 and 2012. One only needs to join the dots to figure out why the country’s spending limits on education, health, infrastructure and R&D, among others, was severely crimped during this period.

The war funding, following the policy of the George Bush administration, was mostly supported through external debt. That has now ballooned to $16.7 trillion (as of March 2013), triggering concerns of a sovereign debt default by America. There are already flying insinuations across the US that the nation could be headed straight for a debt crisis, like so many of its counterparts in Europe. In fact, Europe is in even deeper hock. In terms of external debt, Britain is second-in-line to the US, with $9.8 trillion (as of June 2011). As of June 2010, the British exchequer had been drained to the sum of 20 billion pounds on account of the dual conflicts. In a clear demonstration of the war obsession, as against the obsession for furthering the public good, a paltry 557 million pounds have been earmarked for the nation’s development this year.

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Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri

and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles

2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year

BBA Management Education

Guarding the streets of an Uncivil Society

The streets are burning with indignation and hurt. Yet another brutal rape screams through the night and you would have thought, so what? We will carry on with our lives, too blasé to care, too busy to dare… You would have thought a silent prayer for the poor victim and an even more earnest prayer to keep us and ours safe is all it would end with.

But we seem to have a conscience after all. We could manage to let go of our mall-walks and movie halls to gather and make some noise, to fight for the right to have a voice. But will that be enough to make our streets safe and every woman secure? Stricter laws, quicker justice, and political and executive will to implement both will surely help but would that really happen? Cynicism is not only fashionable but a survival mechanism in this country. Faith in the government, irrespective of the party in power, has only led to disappointment, frustration and a repeated sense of betrayal over the years. The politics of this country hasn’t gotten any cleaner or more committed over the years, but the electorate has… We are angrier, abler and louder, and we have greater belief in our potential to effect a change.. so let’s keep the faith in our strengths and keep pushing for a better, safer tomorrow the only way we can- by communicating, connecting and building up sustained pressure to secure a commitment from an evasive and toothless center which had supported a president who, during her years at the helm, had commuted the sentences of mass murderers and brutal rapists.

So what should we do until the government pulls up its dirty smelly socks? A lot of noise is being made about self defense programs for women and I agree… I have, on this very platform, urged women to pick up a practical and intelligent martial art like Krav Maga to defend themselves against attackers.

And I maintain that every girl, no  matter what her limitations, should spend a few hours a week practicing a martial ar. It will do her mind and her body a world of good. But when I read that the fact that the girl fought  back and bit her attacker drove him berserk which lead to the girl getting bludgeoned to the brink of death before being raped made me wonder if there were other options. Martial arts tactics are extremely effective measures against a single attacker but against multiple assailants, defiance can set egos ablaze, leading to near fatal consequences.

Call me a fool, but more than the presence of a man, it is the presence of his best friend, a dog, that can protect a woman from even a gang of potential rapists. Allow me explain my point by examining three aspects of the problem…

The Rapist(s)
Most amount of research and ‘experts’ are of the opinion that the rapist is a bully looking to dominate and subjugate a victim. His assumption, at the point of attack is that his quarry is far weaker and he is merely putting her in her place. Therefore, unlike a motivated criminal like a murderer, robber or other similar assailants, a rapist hasn’t considered the possibility of bodily harm to his own self. A man bent on murder or even a hold up is a far more desperate criminal and assumes a degree of personal risk in his endeavour. The rapist on the other hand is seeking pleasure and immediate gratification. He does not consider pain. He simply does not expect it and therefore, like a predator, picks what he assumes is weak prey. Which is why defiance triggers a fight or flight response.

A predator, be it a lion on the savannahs or a rapist in a city bus, is a bully and (under the circumstances, even a lion is) a coward. He attacks what he considers would be easiest to prey on, and when he meets resistance, he will run if there’s even the slightest risk of injury, unless bolstered by the strength of numbers that ensure that the victim would be overpowered, this time with a vengeance.

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Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri

and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles

IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face

BBA Institute

The saffron leadership finds itself busy dousing in-house fires

At a time when it should ideally have been gunning for the UPA government’s head for its failures, the saffron leadership finds itself busy dousing in-house fires. With just over a year left for the big elections, the BJP leadership looks surprisingly bent on giving the Congress another term on a platter.

Voices of dissent from senior party leaders like Yashwant Sinha, Ram Jethmalani and Shatrughan Sinha have added to BJP’s woes. At the forefront of the campaign to oust Gadkari from the president’s post, Jethmalani today stands suspended from the BJP for indiscipline. When Jethmalani, a former senior Supreme Court lawyer, entered the Rajya Sabha in June 2010 as a BJP candidate, it was said that he was being rewarded for taking up the case relating to former Gujarat home minister Amit Shah’s bail. Contrary to the party’s claims of morality, the party’s decision to show Jethmalani the door shows its reluctance in taking a moral stand. “The BJP is clearly not as strong a party as it was, say, 10-15 years ago. This is what has probably kept the BJP leadership from taking any decisive stand on the allegations against the party president and also take a clear position on corruption,” says political observer Suvrokamal Dutta. He believes that if Gadkari had decided to step down on moral grounds, it would have led to a huge gain of credibility among the masses for the BJP. However, in the absence of any such move, BJP is in no position to level any corruption charges at the Congress. Insiders tell B&E that action against the party president has been deferred in view of the elections in Gujarat and that once the results are announced early next month, there is a possibility that Gadkari could face the music. However, other than the central leadership that is reeling under charges of impropriety, there are several BJP-led states that have also been accused of corruption charges. Karnataka, Madhya Pradesh and Chattisgarh are the biggest examples where the BJP leadership has failed to act or take a clear stand on corruption. And the weaknesses of the opposition party have definitely emboldened the Congress. “The BJP is the only political party in the country with two sitting national presidents accused of corruption. But in this too, the BJP’s double standards were exposed. Bangaru Laxman, who was from the tribal community, was immediately removed and side-lined. But the same party, along with the RSS, stood like an impenetrable shield when Nitin Gadkari’s corruption was uncovered,” says Madhya Pradesh Congress leader Ajay Singh, adding that the BJP’s double standards on dealing with its corrupt politicians are in the open for all to see.

Despite all its promises, the BJP has also been unable to reach the masses to campaign against corruption under the Congress leadership. Since it was caught napping on occasions such as the CWG scam, Coalgate and several others, BJP has wasted some wonderful opportunities to gain political mileage. And with the current state of affairs, it looks destined to waste quite a few more in the coming months. Consequently, a party that looked headed for victory as the other logical alternative to lead India a few months ago may be really headed towards returning the privilege to UPA yet again.

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Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri

and Arindam Chaudhuri (Renowned Management Guru and Economist).

 

For More IIPM Info, Visit below mentioned IIPM articles

 

2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year

BBA Management Education

India’s National Solar Mission is helping create conditions for the rapid scale-up of solar capacity and technological innovation. But although it appears to be going great guns in some states like Rajasthan and Gujarat, it will need greater push and deployment across the country in order to meet its overall objective.

In fact Rajasthan alone, which is expected to be the leader in setting up solar plants, can meet India’s total power needs by covering a fraction of its desert with solar panels. The state’s dry and sunny climate, ideal for setting up solar projects, has so far attracted 722 companies for setting up of solar power plants of 16,900 Mw capacity. Rajasthan and Gujarat have attracted the largest investments as their geography and climate are conducive for solar energy radiation. Out of a total 1,100 Mw new project allocations, Rajasthan received a lion’s share of 80% through competitive bidding in the first phase of the National Solar Mission.

But of late, Gujarat has proved to be more than a match to Rajasthan in setting up solar projects in the state. The world’s largest solar power station and a cluster of 17 thin-film solar PV systems, is situated in a single park at Charanka village in Patan district in Gujarat, which already has nearly 200 Mw of solar power generation capacity, according to SunEdison, one of the global solar leaders that has set up plants in the state. Other states too are taking the lead. For instance, Tamil Nadu has announced the creation of 3,000 Mw of solar power generation capacity in the state over the next three years. The state government proposes addition of 1,000 Mw of solar power generation capacity each year for the next three years by creation of solar power generation facilities.

What is it that is goading state governments and private players to create incentives for driving up the scale for solar energy production? In the words of Inderpreet S. Wadhwa, CEO, Azure Power, “Considering the acute power shortage that the country is facing, solar energy has really high prospects in India. In the days to come, you will only see the scale of production going up, improved distribution and the final cost going down.” According to the draft of the 18th Electric Power Survey of India, India’s power shortage during peak consumption hours—between 8-11am and 5-8pm—will surge from 124,995Mw now to 199,540Mw in 2016-17 and 283,470Mw in 2021-22. The power shortage situation is all the more alarming considering that the country’s per capita electricity consumption, at 700 kilowatt/hour, is less than one-third the global average; yet it faces a 10.2% shortage during the peak hours.

Under the circumstances, ramping up solar power capacity appears to be the best bet for bridging the country’s yawning power deficit. India’s demand for primary energy is expected to leap from 400 mtoe (million tonnes of oil equivalent) to 1,200 mtoe by 2030, by which date the per capita consumption of electricity is expected to have tripled from its current 660 kWh/ to 2,000 kWh. Currently, 75% of this electricity is generated from coal and lignite, among the dirtiest sources of energy. In contrast, solar energy has the estimated physical potential for meeting 94% of India’s additional electricity needs by 2031-32. And with advances in solar technology, the cost of solar energy is becoming comparable to or less than that of electricity from coal and oil fired generating stations once their externalities and current subsidies are factored in. Three years ago when the National Solar Mission was launched, the price of every unit of solar power was Rs.18, which has now come down to Rs. 7 per unit. A KPMG India estimate believes that price of solar energy will further come down at a pace of 5-7% per year for the next three to four years.

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Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri

and Arindam Chaudhuri (Renowned Management Guru and Economist).

 

For More IIPM Info, Visit below mentioned IIPM articles

 

IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman

ExecutiveMBA

Ready for big-bang retail growth?

The government’s decision to liberalise FDI in multi-brand retail is being seen as a bold move to spur foreign investment in India. But allowing global retail giants in the country may not bring in the promised dividends.

Call it a coincidence but the underlying irony was hard to miss. On the same day that Prime Minister Manmohan Singh announced his government’s decision to allow 51% FDI in multi-brand retail – signalling a red carpet welcome for foreign supermarket chains – a Washington-based web newspaper carried a detailed story on how Wal-Mart, America’s largest retail chain, has been displacing nearby businesses. The irony was that all along in recent months Singh’s UPA government was fighting to dispel similar concerns being voiced by the Opposition as well as UPA allies on allowing global retailers like TESCO, Carrefour and Wal-Mart to set shop in India. After failing to rally support for greater FDI in muti-brand retail, the UPA government eventually went ahead and issued the notification for liberalising FDI rules in the retail sector on September 20.

What has followed since (apart from the exit of Mamata Banerjee-led Trinamool Congress from the UPA combine) has been a series of high decibel TV discussions and polarised debate over the pros and cons of FDI liberalisation in retail and how it will play out in India. On the one hand, we have the government and the Congress cheerleaders dubbing the move as ‘big bang reforms’. At the other end of the spectrum is the Opposition’s rhubarb decrying the move as retrograde and one which would spell doom for local kirana stores and render a huge chunk of our population jobless.

While some have argued that the government’s hurried push for reforms has been guided by the intent to divert the nation’s attention from the coal scam that saw the Congress-led government cornered, there are others that say that the latest push for reforms comes in the wake of the rapidly gathering perception about the government being stuck in policy paralysis. Reform votaries contend that allowing FDI liberalisation in retail will lay to rest the growing impression about the government’s policy inertia and will to bring in the much-needed foreign investment to India. But whether one chooses to call it a reform or a diversionary agenda, there is no gainsaying that this time around, unlike that of November 2011, the government is in no mood to withdraw its decision. So whether one likes it or not, FDI in retail is here to stay.

The politics that preceded or followed the decision to allow higher FDI in retail misses the key point. The crux of the matter does not lie in the kind of impact assesment that self-proclaimed pundits in the media, the government, the Opposition or the academia have been bruiting about. Also, the government’s defence that the move to allow foreign retailers in multi-brand retail will fix these issues is simply a case of wishful thinking and one that the policy fails to address. That’s because the bottlenecks that have impacted the retail industry in the past are likely to persist in the future as well.

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Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri

and Arindam Chaudhuri (Renowned Management Guru and Economist).

 

For More IIPM Info, Visit below mentioned IIPM articles

 

IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman

ExecutiveMBA