Showing posts with label MNC. Show all posts
Showing posts with label MNC. Show all posts

Thursday, January 10, 2013

A lesson taught ...and learnt?

from the ceo to the office boy, from the business tycoon to the paan waala, from urban to rural; mobile handsets have travelled a great distance in india, and so has nokia. but thanks to the latest twists in the tale, nokia may need to adapt quite a bit very soon

The ‘Black & White’ era went into decline mode in India way back in 1982, when the first colour TV sets were introduced on the occasion of the Asiad Games (movies were already in colour, though; interestingly, India’s first indigenously produced colour film was Kishan Kanya; way back in 1937). But the ‘grey’ era continues to be strong till date. Not on your screens, my friend, but in markets. Ask the MNCs and they will recount, in horror, countless stories on how the grey market has, time and again, wreaked havoc with their plans.

And that was just the beginning of Nokia’s quagmires when it entered the Indian market in 1995. It was a market where mobile phones and services were a luxury item. With the prices that these models commanded, you could get a decent second hand Fiat car in those days!

There were a few key planks on which Nokia played its cards, and played them well. Firstly, they developed phones specifically for the Indian market, with durability to withstand Indian conditions and features like torch, vernacular SMS, news feeds, et al. Also, with other players like LG, Sony and Samsung being perceived as diversified consumer electronic companies, Nokia scored heavily on the fact that it had a core focus on mobile phones & developed strong brand equity.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.
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Tuesday, December 04, 2012

MNCS: INDUSTRIAL ACCIDENTS, POLLUTION, AND MONEY POWER

MNCs are hailed as national treasures in some countries; but their devil-may-care attitude results in many tragedies – both industrial and health – making them reasons for global shame

And when some 200 women protested against Dow for its meagre response and for not really taking any proactive mechanisms to clean up the area stacked with dangerous toxic waste which spreads many gas related diseases in the small town Bhopal, Dow sued them in return for raising voice against the company using it’s political, monetary and muscle power. When an explosion and fire ruined a fireworks factory belonging to Bright Sparkles Sdn.

Bhd. at Sungai Buloh, Malaysia in 1991, causing 22 deaths and injuring 103, Bright Sparkles remained lukewarm in helping victims and their families and compensating the environmental damages it has caused. The lethal leak of phosgene gas in a Thai petrochemical company, Thai Polycarbonate Co., which killed only one but injured over hundreds, evoked almost no unified response, despite shocking proof being there of repeated calls earlier on warning of a possible leak. And the fiery explosion at one of the largest oil refineries of British Petroleum in Texas City in 2005, is another example of such unabashed irresponsibility. Well, BP has had a sparkling record of fatal accidents for the last few decades. Honourably so, it is the eighth largest polluter in the US, releasing over 5.1 million tonnes of pollutants with many harmful toxic gases like carcinogens, causing serious health ill-effects to 30,000 people living within three mile radius of its units. But while FBI investigation and imposition of new laws and fines continues, BP operates mercifully at worse levels.

On another front, Nigeria has redefined corporate social irresponsibility. Companies like Shell, ExxonMobil and Chevron are reaping off the nation’s oil industry but continue showing deliberate negligence to protecting the environment, human life and the locality which have been affected by the gas leakage and flares in their plants or refineries.

Protocols like the Kyoto one are more stupidly chivalrous rather than being autocratically (and logically) regulatory. International agencies have to necessarily regulate MNCs with an iron hand, than play to the lobby gallery.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri

For More IIPM Info, Visit below mentioned IIPM articles.

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