IIPM Workshop on careers in media - IIPM Lucknow

IIPM Lucknow in association with Young Force had the privilege of hosting Mr, Vinay Pratap Singh the Cluster Head (UP) of Radio Mirchi on campus. He talked about the careers in Media, various profiles available for fresh management graduates. He emphasized on the skill set required in media and explained this with the role of professionals in Radio Mirchi

On the later part the workshop analyzed the thought process behind the most creative advertisements and included the mental math that most advertisers used. Mr. Singh highlighted that most good advertisements tell a story and the ads which become memorable are the ones with a simple and engaging truth in them. “Every ad is an opportunity for the consumer to marry the brand”

With the marketing bunch in the audience aware of the strong nexus that marketers and advertisers have, questions on media and advertising flowed freely.

Having got a taste of the media sector from a person of Mr. Singh’s stature the students were left longing for more. The session ended with great applause and appreciation for Mr. Singh, who was very happy that students were taking keen interest in Media as a career, quite against the traditional norm. The session definitely gave the students an in-depth insight on a new field.

IIPM Publication - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Ramesh Chauhan

Chairman, Bisleri International

The colour blue always represents water and every bottled water player resorts to blue for promotional campaigns. But my marketing team suggested me to go in for a change using the colour green. Yes, they had to convince me regarding the same. Finally, we came out with a green label and a green cap. My marketing team taught me how the colour green could be used to promote our purity factor. I learned a lot from my team of youngsters. This was definitely a memorable marketing moment for me.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” – The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read…

The Sunday Indian:-

B-SCHOOL RANKING SCAMSTERS EXPOSED!

For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine’s B School Ranking Scam Exposed

Business Standard Exposes the Outlook Magazine Money Editor

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IIPM enters into media education

IIPM makes record 10,000 placements in five years

TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. – For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Ralf Bissinger

Director – Sales & Marketing, BMW India

BMW dethroned Mercedes-Benz as the market leader in the Indian luxury car market last year, and Ralf Bissinger played a very important role in the process. Be it the studio showroom or the other BTL activities that the German automaker has undertaken to gain market leadership, BMW’s marketing strategies under Ralf has been apt for the Indian market. Effective utilisation of the marketing resources has been a major pillar of BMW’s success in the Indian market. Nevertheless, the great moment BMW witnessed in 2009 needs to be continued as Mercedes is catching up fast to regain its leadership in 2010.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

IIPM 4Ps Business & Marketing - Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Rajeev Talwar

Executive Director, DLF

Rajeev Talwar has been associated with DLF since 2006. Prior to joining DLF, Talwar was Additional Director General for Ministry of Tourism (MoT), Government of India. Talwar was hired to head the hospitality and tourism division. It was a smart decision which seems to have paid off. Today, DLF Hotels is a premium hotel and resort development company focused on developing the hospitality market segment in India. Its vision is “to be India’s premium hospitality real estate development company” by leveraging its real estate capabilities to build and own India’s largest chain of hospitality assets. All this has been possible because of the expertise that Talwar has brought in.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎

Nutrivita PRESENTS 100 MARKETING BRAINS THAT MOVE AND SHAKE INDIA

Saurav Bhattacharya

Director, Marketing, South Asia, Visa

2009 was a very exciting year for me, and was marked by the launch of several key defining moments including Visa’s largest global marketing campaign - “More people around the world Go with Visa” and its adaptation for India in March 2009. This was followed closely by our Visa Debit campaign featuring Vinay Pathak in May. The campaign reinforced Visa’s call to action, through a direct invitation to cardholders, to use their Visa Debit card directly at merchant locations. What made this campaign exciting for me was the duality of communicating the product proposition and providing consumers with direction. The campaign is aimed at driving transformation of consumers by spreading awareness of the key benefits of convenience, control and security when cardholders use their Visa Debit card instead of cash.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
The Sunday Indian:-
B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Business Standard Exposes the Outlook Magazine Money Editor
Don't trust the Indian Media!

IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com
IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎